Date & Time: Thursday, January 15, 2014 at 10:00 AM
Duration: 1 Hour
Session: 2015 Top Digital Marketing Trends and Strategies for the Hospitality Industry
In 2014, search engines made significant changes to their algorithms to improve search and mobile experience for searchers. Some key changes in search include Panda 4.1, Penguin 3.0, and several mobile search features.
In 2015, we anticipate that social outreach, conversational intent, site authority, content quality, and having a robust mobile strategy will continue to have significant impact to how websites will perform in search.
This webinar will cover key digital marketing trends in search, social, paid, and mobile, how these impact our digital strategies and marketing plan, and what hotels can do in 2015 to stay ahead of the competition.
Source: Paid Search