There’s a certain mindset in direct response marketing folks. We are very results oriented. We find it very difficult to just go out for a drive or go to the mall just to hang out and browse – we want a definite destination and at least an estimated time of arrival and we go to the mall to find and buy something.
Most direct response marketers can’t watch a sports telecast unless they’ve wagered on the game nor play golf, cards or cribbage but for money. In short we want to KNOW if we have won. We want to KNOW if we have accomplished an aim.
While this tendency gets in the way of a friendly game night, it is extremely useful in avoiding the vagueness the permeates most small business owners marketing strategies. The chief way we avoid this vagueness is through strict adherence to a set of proven, money-making rules.
There are 10 customer-getting, sales-boosting tactics that if you LIVE by them, you can find success in your small business and your marketing activities.
1. There will always be an offer or offers
2. There will be a reason to respond right now
3. You will give clear instructions
4. There will be tracking, measurement and accountability
5. Any brand building that occurs will be a happy by-product of your marketing
6. There will be follow-up
7. There will be strong copy
8. It will look like “mail order” advertising
9. Results rule. PERIOD.
10. You will be a tough minded disciplinarian and put your business on a strict direct marketing diet
In my book No B.S. Direct Marketing I tackle each rule in depth. I once wrote an entire book on breaking the rules and generally speaking I think rules are for other, ordinary mortals-certainly not for me, and not for you, either, if you are a true entrepreneur. So you’ll chafe at rules here just as I would. However, when you are attempting to undo bad habits and replace them with new ones, some hard-and-fast rules are necessary, temporarily.
Once you fully understand these and have lived with them for a reasonable length of time, then feel free to experiment if you wish. But get good at coloring inside the lines before ignoring them altogether.
In my book, No B.S. Direct Marketing, (which retails for $12.35 plus shipping and handling at bookstores across the country) you not only discover the details of each of these ten money-making rules in great depth but also…
…Discover the four brain dead direct marketing mistakes that almost all businesses make (this could be costing you thousands without even knowing it).
…Use the proven power of the “results triangle” to ensure that every single campaign you put together is a big winner – a BLUEPRINT that literally switches you from hit-and-miss to a system that irresistibly attracts a steady stream of buyers.
…Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top DIY marketers.
…Send referrals through the roof with a simple technique that will have your customers begging to send you their friends and family.
…And much, much more besides!
And right now GKIC is making this available to you for free. We’ll almost free I suppose since all we’re asking you is to contribute to the shipping and handling by chipping in $4.95. Click here to get your free copy now.
Source: Dan Kennedy10 Customer-Getting, Money Making Rules Small Business Owners Should Live By by Charles