Video: Digital Marketing Essentials for Your 2018 Budget

If you missed out on our latest webinar, or just want a chance to review (it’s pretty dense with budgeting info) you’re in luck! You can watch the video by simply entering your name and email in the box below.

Some of the broad strokes of what we cover:

  • Staying ahead of consumer behavior and what’s driving change
  • Thriving in 2018 with the best digital marketing tactics
  • Earmarking the most impactful technology investments


Source: Paid Search

Discover 43 Advertising Tactics You Can “Legally Steal” To Easily Create Powerful Sales Messages That’ll Make Your Prospects Buy Now

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In a recent email we sent called: The Tale of Two Coaches there was a marketing lesson embedded in the copy.

Did you spot it?

In case you missed out here’s the opening…

“One beautiful summer afternoon in Cleveland, Ohio, 27 years ago, two men attended a seminar looking to build their coaching businesses…

They were very much alike, these two men. Both wanted to make a difference in the coaching industry, both were friendly and people focused, and both had big dreams for their future coaching practice.

They vowed to stay in touch, but as the years rolled by they gradually lost contact, that was until recently when they ran into each other at the Info Summit.

They were still very much alike. Both were happily married. Both had children. And unlike many who attended the same Info Summit, both had started their own coaching practice AND were still in business, despite the ups and downs of the economy.

Both also had excellent reputations for being great businessmen.

But there was a striking difference…

One of the men worked in his business 40-50 hours a week, and made a modest income for his family. (Around $70k pa) The other spent more time with his family than he did working, and enjoyed a 7-figure coaching and consulting practice.

What Made The Difference?

So why did we use the story lead?

Why didn’t we write about the features and benefits of what we were selling?

Because we live in an overcrowded market where copy TEMPLATES are now the norm!

You have to be different if you want to be noticed.

And you have to do something different if you want to make sales.

Which means, you must look for ‘brilliant Ideas’ in your marketing… because this is the ONLY way to make your copy stand head and shoulders above your competitors and most importantly… convert like crazy.

The Tale of Two Coaches was modeled on the Wall Street Journal sales letter!

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Why?

Because we we’re able to model the ‘BIG IDEA’ and adapt it for our market in minutes…

Can you imagine how much time you could save using this method?

How many promotions could you create?

Dan Kennedy is a master of this process.

And in this week’s blog we’re going to show you his secrets to finding BIG IDEAS and how to create practically any marketing message in any media to get more people to say “Yes” to working with you—or buying your product.

3 EXAMPLES OF THE “BIG IDEA”

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1. The “Buy It Now Before It’s Too Late” Idea – There’s nothing like firing the fear of apocalyptic advertising into buyers like there’s no tomorrow. Because literally… THERE IS NO TOMORROW.

Send your buyers into a frenzied rush as they’ll fight to the bitter end to snatch up your “limited” one time offer.

Or even use the oldie, but goldie: ‘buy it now… before prices increase!’ People hate to miss out on something. So you’ll be really playing right into their psyche by using this well regarded school of thought.

2. “The Created Problem” Idea – Now this is good one if you like to get creative… and you love stirring things up.

You see, in advertising, wherever there is a problem – there’s gonna have to be a price-tag on the solution.

And if you can create the solution to a BIG problem, people will flock like sheep to purchase your goods.

Now when I say you’ve got to find solutions to BIG problems, I’m not referring to World Hunger or any kind of Financial or Economic crisis. Those I’m afraid are to be solved for another day.

The problems that you need to solve are all those ‘annoying’, ‘peevish’ or unimportant problems that we face daily.

So before somebody told you that you needed to get just one cup of coffee at a time,
everybody was perfectly content making a Mr. Coffee pot of coffee. Most people
drink three, by the way, at a time, so the Mr. Coffee pot was actually about right.

Now you’ve got to make three cups with three Keurigs.

By the way, all of you people that sort your trash and have five different trash cans and all that stuff, may I point out to you, you’ve gone from throwing away one bag of coffee to throwing away 5,622 little plastic cups a year, which are not biodegradable.

So 1000 years from now, when climate change finally does kill everybody, it’ll be because of your damn Keurig little machine things, and mine too.

So now hot issue topics like “Climate Change” get to form part of the problem. Which are usually the main vehicles of persuasion when you’re trying to convince someone of a problem that might not yet even exist in your buyer’s mind.

It’s pretty much another advertisement fear tactic, but you get to reap the biggest reward by offering your shiny new product or service as THE solution.

And boy, do people beg for solutions to their non-existent problems that you’ve creatively escalated by comparing to a World Crisis!

That’s money straight in your pocket AND you get to win the hearts of the people.

You absolute advertising hero.

3. “School of Curiosity” FINALLY an idea of thought without inflicting fear tactics on your audience – or is it?

Well, they do say that Curiosity killed the cat. So maybe there still is an element of danger with this one. And good use of this school of thought should really get your buyer’s hearts thudding and eye-balls popping.

See if you can arouse people’s curiosity, then they will definitely be paying attention to your advertising. People are pretty odd when it comes down to working out what really makes them tick.

We love to be thrilled. We love to be shocked. And we love being gripped by fear as we pace our way through any sort of electrifying literature.

So if you can set the pace for people in your ads… then you’re onto a real winner!

So yeah, get deep with your audience. Slice right into the human psyche.

Because it’s our deepest FEARS that elicit action. And if you want successful ad copy, then you’re going to need to dig real deep into your market to find out EXACTLY what makes them tick.

Find out exactly what puts the fear of the lord and above inside of them so that you can set a deep-seated desire into all of your buyers and prospects…

However, if you don’t have time to waste figuring out your Market’s Fears and you want to FAST track the process and have more ammunition so you can create killer ad after killer ad using time-tested and PROVEN copy angles that there is no way you could ever think of all by yourself – Check out Dan Kennedy’s 43 Advertising Tactics You Can “Legally Steal” To Easily Create Powerful Sales Messages That’ll Make Your Prospects Buy Now

P.S. – If you want to learn the latest profit boosting, sales multiplying secrets this could be your last opportunity to save money on a ticket for the Info Summit 17… This is important because in 2017, and as we move closer to 2018, only entrepreneurs and info-marketers who employ the most cutting-edge sales and marketing tactics will make the grade. EIGHT out of TEN info-businesses fail in their first year, and of those that stay afloat, many struggle to make a profit. Click here for all the details!

Source: Dan Kennedy

Three Secrets to 10X Your Productivity – Webcast Episode #2

What I’ve got for you? In Today’s FREE TRAINING I’ll show you how to 10X productivity for you and your staff.

Did you know the average person wastes 759 hours per year, just at the office?

I think it’s much higher at home. I’ll show you how to 10X your ROI or ROT – Return on Time.

What it will do for you? I Specialize in Automation & Building Systems to Increase Value.

 

How would you like me to help you double, triple or sometimes 7X your company valuation with your team? I specialize in building Custom Automation – setting up automatic sales, phone, text and email CRM sequences to improve monthly recurring revenue and referrals (resume attached).

I’d love to help you and your team (create automatic referrals and word of mouth). Here’s what I bring to the table:

Who am I? I’ve helped build sites with over 12 mil visits per month – 10Xed Traffic & Clicks …

  • 10Xed PIMCO’s Digital Marketing Results and Saved them millions
  • I’ve helped build sites to over 12 million visits / mo (Lead Architect Search Agency)
  • Helped build traffic and revenue multiple fortune 500 sites (under NDA) like PIMCO
  • Managed Digital Marketing Budgets of 1.5 mil per year
  • Tested thousands of ads on Google, Bing and Facebook & You Tube
  • Video Live Streaming – DSLR Cameras (Pro Video) – Greenscreen & Video walls
    (like Grant Cardone & Frank Kern)
  • Podcasting – Videocasting – Custom Funnels, Ads, Landing Pages – Split Tests
  • 5 Years of Infusionsoft use – Memberium – built courses up to 200K MRR per month
  • Set up Amazon SES email (saves Thousands Weekly Million+ Emails Per Week)
  • Developer with Front End / Photoshop – UI and UX Experience
  • Helped build International sections of sites 6 million pages (Go Global!)

What to do next: Apply to to work with me I’ll show you what I can do for free before you pay me a dime.

Click Here to Apply

Charles Verhoeff

The post Three Secrets to 10X Your Productivity – Webcast Episode #2 appeared first on World Class Media.

Source: World Class Media

The Selling Secrets Your Competitors Will NEVER Know And Won’t Discover In Today’s Out-Dated Sales Books

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Important message from Dan Kennedy: “While most sales professionals are knocking on doors and cold calling, I have prospects pay me up to $19,000 to come to ME for consulting days in my home office in Cleveland, Ohio.”

In this week’s blog we’re going to show you how to sell at substantially, even SHOCKINGLY higher prices than your competitors…yet immunizing your customers, clients, and patients against sticker shock.

This is a powerful strategy for price presentation that prepares the client to accept a price he would likely find outrageous without this “warm up”.

Experts like Ramit Sethi have already mastered the sales process and are HAPPILY reaping the financial rewards. This article reveals some sales closing tips from Ramit.

Moving on… I want to introduce you to a system that will allow you to engineer the natural and automatic sale without using barbaric “brute-force” old school tactics your prospects are immune to and recognize immediately.

In fact, in true, renegade entrepreneurial fashion… Dan Kennedy says: “This blog might tick off a lot of my “guru” counterparts in the sales and marketing industry, but you know what? I don’t care.”

That’s one of the many reasons why we love DAN at GKIC!

You see, what you’re about to learn has nothing to do with “smarts” or talent. It just has to do with learning a specific set of skills you can easily implement.

It starts by learning the sales tactics that separates the top 10% of income earners in ANY field (heck, even the top 1%)…from the bottom 90% of entrepreneurs—or what we at GKIC call the “mediocre majority”…

One of these secrets is the “Three Tipping Points”…where your potential client, customer, and patient is immediately moved to trust you and accept your advice and recommendations at the drop of a hat.

And another one is a single, incredibly, irrationally powerful “status-lift” you can use to instantly “be taller” in your market—more important, more trustworthy, more expert, and more influential in the eyes of your prospects, clients, and patients.

Seriously, you could triple your income with just these 2 weapons…that is if you just take action on them.

These weapons have allowed Dan to earn a solid $2 million dollars per year copywriting for clients.

Can you see how powerful this system is?

Selling can be a pleasant experience that’ll make you wake up in the morning looking forward to going to work.

And it all starts with the Sales Mastery Unleashed Home Study Course.

This course will show you:

• How to sell at substantially, even SHOCKINGLY higher prices than your competitors…yet immunizing your customers, clients, and patients against sticker shock. This is a powerful strategy for price presentation that prepares the client to accept a price he would likely find outrageous without this “warm up”.

The 2 fastest paths to getting the other person to immediately confide in you and TRUST you. The more you immediately earn rapport, the closer you’ll have a sale.

• The 1 secret tactic that’ll allow you to sell more. The best part? It doesn’t require you to do any work. Just ask your prospect this simple question and they’ll take it from there.

The easiest way to get in the mind of your target prospect. Nope, there’s nothing manipulative or “shady” about this. Its just good detective work so you can discover ways to sell to them effortlessly.

• The 4 pillars of choosing prospects to work with that’ll make your life a lot easier. This will automatically weed out the “looky-loos” who will simply waste your time.

How to choreograph the perfect sale before you say a single word to the prospect. This is applicable whether you sell online, face-to-face, or in groups. This takes the pressure off the face-to-face sales presentation and shifts the power to YOU.

• How to avoid the three giant mistakes too many salespeople make with ‘price’. Most salespeople under price, negotiate away profit, tremble in fear over price, and lose sales because of “price”.

The keys to using “ethical manipulation” to boost sales. This powerful tactic is a secret you have to promise to use for the forces of good—not evil.

• The REAL reason why your customer makes a price decision. If your customer shops prices, questions price, compares you to lesser-priced options, then there is a reason…within YOUR control.

Click Here And Discover The Secrets Your Competitors Will NEVER Know And You Won’t Discover In Today’s Out-Dated Sales Books!

P.S. – One more thing and it’s IMPORTANT: If you want to learn the latest profit boosting, sales multiplying secrets from Dan in person this could be your last opportunity to save money on a ticket for the Info Summit 17… why should you care? Good question… Well, Dan’s promised to reveal his most profitable Information marketing secrets and this highly lucrative business model that’s helped hundreds – possibly thousands – of entrepreneurs replicate it. It’s the promised land of ultimate business liberation that enables you to break the “work-money link.”

Which means, if you are stuck trading hours for dollars, you’ll always have a cap on what you can earn… not anymore Click here to change your financial future and grab your ticket before they vanish!

Source: Dan Kennedy

Upcoming Webinar: Digital Marketing Essentials for your 2018 Budget – 8/17

It’s that time of year again. Everyone is putting together their 2018 budgets and carefully weighing priorities and possibilities. To be sure you don’t overlook anything critical, please join us Thursday, August 17 at 10:30 am (PDT) for our new webinar: Digital Marketing Essentials for Your 2018 Budget

  • Stay ahead of consumer behavior and see what’s driving change
  • Thrive in 2018 with the best digital marketing tactics
  • Earmark the most impactful technology investments
Webinar Registration


Source: Paid Search

You Could Earn $100,000 To $1,000,000 A Year As A Coach Or Consultant

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Being able to help someone achieve something spectacular… now that’s a feeling.

It’s a catching feeling too. Influencing people spreads like wildfire. And in this article, it explains why the ‘coaching’ phenomenon is rippling through the workplace at an unstoppable rate.

Have you ever considered becoming a coach?

What about a consultant?

Think about it.

The best athletes in the world have a coach to help boost their performance… for example:

• Floyd Mayweather – Record: 49 – 0 and the richest boxer in history! Has a coach!

• Serena Williams – five-time winner of the WTA Tour Championships in the singles division. Serena has also won four Olympic gold medals. Has a coach!

• Michael Phelps – former competitive swimmer and the most decorated Olympian of all time, with a total of 28 medals. Has a coach!

• And more..

Even the most successful entrepreneurs and business owners have coaches and advisors to help them grow their businesses. For example…

• Bill Gates – Net worth: 89.8 Billion USD (2017) – Forbes

• Jeff Bezos – Net worth: 86.7 billion USD (2017) – Forbes

• Elon Musk – Net worth: 15.9 billion USD (2017) – Forbes

And more…

Can you see a pattern?

Now you may be wondering… why would a successful business owner hire coaches and consultants when they’re on top of their game?

Because even when you’re the best you need someone to help you stay there and to help you get even better.

Here’s a proven way to become a highly paid coach in your niche!

Let’s move on shall we…

Enter the profitable world of CONSULTING

Can you make money from being a consultant?

Of course you can.

Is there a demand for consulting?

Great question.

Well, in the USA over 300 million businesses ALL need consultants and good advisors.

The UK has five million businesses that need your help – and this will expand during BREXIT!

Think about that for a second.

How many businesses are in the town or city where you live right now?

Because every single one spends money on consultants and advisors!

But, if you picked up the phone and started conversations about…

• Internet marketing

Info-marketing

• Squeeze pages

Traffic

• FB Ads

CPA, CPC and more

You would have most business owners scratching their head, perhaps confused, and less likely to hire your services.

But those in the know are quietly banking a small fortune for running a profitable coaching and consulting business.

Dan Kennedy for example, earns millions of dollars per year from his consulting services!

There are many more ‘known names’ banking life-changing fortunes from coaching and consulting:

• Frank Kern

Eban Pagan

Ramit Sethi

To name but a few…

Don’t worry, you don’t need to be a GURU or a known name (yes it helps) but as an info-marketer there are plenty of ways you can apply your skills to coaching and consulting.

You just need to know where to find clients and how to ask them for the money!

Think about this… any of your successful online and offline marketing projects, experiences and results can be transferred to most bricks and mortar businesses.

For example… you could easily consult with a dentist, chiropractor or therapist about various methods for bringing in new patients every week.

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And following the right steps you could easily start landing paying coaching or consulting clients FAST.

But let’s not get ahead of ourselves…

If you want to fast track your success as a coach or consultant, increase your skills, learn the systems to get clients and start earning the money you deserve while adding another revenue stream to your business then you need to check out the GKIC consulting and coaching bootcamp!

Following the advice and proven strategies you could earn $100,000.00 to $1,000,000.00 a year as a coach or consultant when Dan Kennedy pulls back the curtain and shows you exactly how it’s done.

In fact, you’ll learn the simplest and fastest route for getting clients, maximizing your fees, delivering your services, and getting repeat business and referrals from booming coaching and consulting businesses, including Dan’s.

Even if you’re a total newbie, you’ll be equipped to handle all aspects of marketing, compensation, delivery and management with all the information necessary to launch a lucrative consulting or coaching business.

Avoid trial and error pain.

Leap to the big money fast.

Earn more with less stress.

Your journey to prosperity as a coach or consultant starts here!

Source: Dan Kennedy

The Importance Of Copywriting And Crafting Messages That Resonate With Your Target Market

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When it comes to crafting messages that resonate with your target market. You need to stack the deck in your favor. The best way (backed by extensive testing) is to carry out research.

More specifically, researching your customers.

This step takes time, energy and focus.

If you could dissect a winning marketing promotion, or spend time with marketing greats like Dan Kennedy, you would understand the importance of researching your customer.

Imagine you are selling a $1,997 product.

Now imagine you’ve just written the best sales letter… it follows the normal structure of writing a winning sales message.

You think the headline rocks.

And NO response!

Why is that?

A few reasons:

1. They don’t believe what you say is true for them.

2. Your offer is way off mark.

Imagine if you got the world’s best living copywriter to run your promotion?

You start to make sales!

So what made the difference?

RESEARCHING THE CUSTOMER!

Any respected copywriter with many home runs under their belt will swear under oath research is the most important part of any sales message.

Think of yourself like Detective Columbo when you approach any sales message.

columbo

The 8 step Columbo guide to researching your customers – get a pen and notebook ready…

  1. Find out where your customers hangout.

Which social media platforms do they engage? You should join them. Study them. And see the feedback. This can arm you with some great insights into objections and fears your customer has.

For example, if you read a blog on weight loss, hiding in the comments could be a busy mom of four children complaining about having no time to go to the gym.

Now imagine if your sales message addressed her specific problem; and imagine if your solution was a ‘Workout At Home Program For Busy Moms’. Do you think you would have her attention?

2. Do your prospects read newspapers and magazines? If so, start digesting them.

3. Read any reviews about anything (for example; in a newspaper you may discover articles with plenty of questions and answers, or magazines may have a dear Jane section – read it!)

4. Buy data – more specifically, you can now rent mailing lists with relevant data for just about any niche in any town. For example, known buyers in the last 30 days of a similar product or service to yours. Better still, you can rent lists based on gender, age and interests etc.

5. Investigate where they live, it’s good to have an idea of your customer’s lifestyle. Why is this important? It’s no good trying to sell affluent products to poor people.

6. Create your ‘Columbo’ customer profile (Gender/Age/Address/Likes etc.)

7. Step into your customer’s mind for the day. Try and act out their typical day.

8. Try and think like your customers do. Try and discover the problems that keep them awake at night.

Now you have your customer’s profile.

You can begin to write about your product in a way your customer will relate.

This is one of the most important steps. You want to win trust as soon as they lay eyes on your sales message.

Here’s an example of an Ad written by John Carlton. Notice how the lead, headline and subhead are loaded with facts and information targeted to the prospect reading it.

It’s not a typical “How To Master Your Swing And Out Drive Your Competition Every Time You Tee Off!”

golfpic2GKICblog

 

Another famous ad by John was the “One-Legged Golfer”…

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When John was interviewing the expert who casually mentions he developed his amazing new swing after watching a one-legged golfer bounce up to the tee and launch one of the longest, straightest and most impressive drives he’d ever seen.

John says: “It took me nearly an hour to pull this little factoid out of the expert — to him, the story was old news, and who cared about one-legged golfers, anyway?

I knew I had the greatest hook in golf the second I heard the tale.

The key, again, is to have a legitimate payoff in the ad when you use sensational headlines. The payoff here comes on page 2, when Milt describes feeling sorry for the guy … until he realizes the truth: The one-legged man actually had an advantage over normal golfers. It’s all about balance.”

Special Bonus Tip – Check out amazon book reviews on your niche. Go to amazon books, search the top 10 best sellers in your niche and read the reviews good and bad. Think of the bad reviews as potential objections that you could handle when writing your copy.

Source: Dan Kennedy

The Importance Of Having Multi Channels And Podcasts For Your Business

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How do you keep up with your prospects and customers?

Do you know where they are?

I’ll let you in on a secret…

They are everywhere!

That’s why at GKIC we believe in a multi channel marketing approach.

You see if you’re not marketing to your customers multiple ways, you might not be reaching them.

Plus, when you consider that multichannel customers spend 3 – 4 times more than single channel customers do.

It’s worth focusing your time and effort to get this right.

More and more consumers today are becoming multichannel media users. According to research by Nielsen, 46% of smartphone owners and 43% of tablet owners said they use their devices while watching TV every day.

So what do we recommend at GKIC?

Here are a few examples…

•Print Ad – magazines, newspapers, flyers etc.

•Direct Mail – Printed sales letter mailed to your prospects.

•Phone – Never underestimate the power of picking up the phone to call your prospects. You also have the option to text and Whatsapp etc.

•Emails – Got an email list? You need one, probably the easiest way to reach your prospects and track/measure results immediately.

•Facebook Ads – Are great for reaching your ideal customers.

•YouTube Videos – Great place for cheap traffic.

•Podcasts – GKIC’s podcast is a fantastic resource with great interviews – check it out here!

In this week’s blog we’re going to look at podcasts and why you should be using them as part of your multi channel marketing.

How do you run a podcast in your business and get people to listen?

To create a podcast you need to be able to:

• Record audio files, such as an MP3. Audacity is an example of free software

• Host them.

Syndicate these files into what’s called an “RSS feed” so that it can be distributed through iTunes as well as downloaded or streamed on on-demand.

Get your content out there!

You see, a podcast allows you to reach a brand new audience.

Pros about podcasts

•Podcasts are easy to consume

•You can listen on the go

•Can be listened on multiple devices (smartphone, tablet, computer, MAC etc.)

•It’s not a content medium like a sales letter that requires attention

•Intimate connection with your prospects/customers

•Free to create!

Facts about podcasts taken from this article

•The podcast audience is 57 million Americans in total.

•64% of podcasts are being listened to on a smartphone or tablet.

•Weekly podcast listeners consume five shows per week on average

•One in four Americans ages 12-54 listened to a podcast last month.

•Just 11% of Americans 55+ listen to podcasts monthly.

What should you talk about?

Interesting and helpful information!

It’s no good running a podcast about losing weight and advertising it to skinny people!

You can check out some previous GKIC podcasts here<Need hyperlink to GKIC podcast signup page >

REMEMBER- you shouldn’t keep all your eggs in one basket.

Repeating your sales message across multiple channels will definitely grab your prospects attention.

You just need to weigh up what works best for your business.

And track your promotions – this Google article could help you

You’d be surprised how many times I hear: “Nick, I tried running a print ad and it didn’t pull”

Or “My FB Ads aren’t getting enough interest”

And they give up.

When their lack of results are because they’re not doing it consistently.

I can’t stress this enough…

You need to:

•TEST

•MEASURE

•IMPROVE

I’d be amazed if anyone hits a homerun fresh out of the gate!

Keep working at it!

I know you have this!

Make sure you’re on the GKIC podcast list. There are plenty of business growth tips to help transform your business results. Click Here to find out more

Source: Dan Kennedy

Get 78% More Conversions!

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00:00:35,410 –> 00:00:38,090
Hi everyone this is Charles – CEO

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world-class media and I wanted to give

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you something very cool today and this

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is how to get up to seventy eight

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percent more traffic revenue and

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Ads this works on landing pages sales

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amazon.ca dot u K dot dot com obviously

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over five categories so he’s number one

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in five countries and five categories

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he actually had as highest every month

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does over 100k a month in online sales

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so it’s very valuable and it’s helped us

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out tremendously and I think you can

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help you out tremendously so enjoy hello

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everyone this is Charles bear hof CEO

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world-class media and this is how to get

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seventy eight percent more traffic

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of content let’s get started let’s start

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with a meet and greet to start off so

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those of you who know me those who don’t

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i’m a google bing certified search

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specialist i was also a lead architect

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on sites that have over 12 million

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visits per month I’ve worked on huge web

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sites previously I was a digital

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marketing consultant for Madison Avenue

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type clients like pimco with Campbell

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Ewald who has clients like Cadillac

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Kaiser Permanente AT&T etc

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I’ve also worked with smaller attorney

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sites I’ve taken sites from scratch to

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you know to 30,000 visits per month in

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under three months time so I’ve done a

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lot of work and that’s you know pure SEO

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work that’s not like paying for the

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traffic so I’ve worked on small sites

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and large sites have worked on the whole

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spectrum I launch world-class media in

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2010 since worked on you know mom and

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pop shops and attorneys and stuff like

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that and I’ve really figured out how to

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take sites from scratch to a ton of

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visits per month and I’m going to show

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you a lot of techniques I use in this

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webinar alright so i’m just a nerd who

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loves SEO code in search engines a lot

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of people asked me to present this

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information to him a lot of friends have

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asked me to spill my secrets but I was

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hesitant because I didn’t know if they

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could get the same results and I think

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I’ve kind of outlined that and made it

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real easy for people to do and so I’m

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happy to share this now and enjoy all

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right so get started I’m a real dude you

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can reach me at world-class mediacom

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just look it up online that’s me and my

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wife and my kids and a very important

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part of taking notes and I want to

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illustrate how many of you write down

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notes and just end up throwing them away

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i know i did this for a very long time

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until I figured out my own best

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practices for keeping notes and i’m

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going to show you that with you today

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and this is what i’d like you to do if

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you don’t have a pen right now you

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should go grab it you can always come

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back to this and watch it again but what

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i do is i take a sheet of paper and I

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draw a line down the middle and on the

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left side I write the theory that the

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really cool stuff that I learned you

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know this should work right so I take

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all the stuff I learn right down the

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left side on the right side I write down

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the practical notes right so you know

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what you do what how you actually

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perform will go right here on the right

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hand side and on the left side your

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usual notes go here but the ideal thing

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is actually to translate every in

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Orton fact into a an action item on the

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right hand side so the goal is to take

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massive action so if you don’t have a

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pen this is how I recommend you do it

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let’s get started so let’s start with

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some facts this particular site i was

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working on I took up you know I brought

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it up to 30,000 visits per month and

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this is the same training that I gave

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their staff on how to write content and

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stuff like that i’m going to make it

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very simple for you and to back up these

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statistics PR newswire reports that a

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study of releases on their wire service

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this is press releases shows that one

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adding a photo or an image increases

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views of the release by fourteen percent

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I mean they get thousands and thousands

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and thousands of press releases

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constantly they’re huge so you know this

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is a pretty pretty accurate statistics

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so adding a photo or an image increases

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views of the release by fourteen percent

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to adding a video gives you a twenty

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eight percent increase in views three

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make that an image and a video and

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you’ll get a forty-eight percent boost

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in views for go all the way and put in a

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photo a video a graphic and a download

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and you’ll see a seventy-eight percent

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jump in the number of views I’m going to

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repeat that again go all the way in your

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content right and put a photo a video a

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graphic and a download and you’ll see a

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seventy-eight percent jump in the number

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of views now those are pretty cool

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statistics now I’m going to show you how

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to make it even more compelling all

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right here’s your first writer downer on

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the left-hand side you can write your

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headline can increase views up to eighty

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percent so your headline is the most

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important part of capturing the

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attention of your potential customers

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and clients and I’ve got a treat for you

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actually at the end of this video I’m

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going to give you a link where you can

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download the top 100 headlines of all

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time and you can use these headlines

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anyway you want you just alter them up

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slightly as you know their performers

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they’ve made billions and billions of

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dollars you just alter them slightly for

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your own personal needs and pretty

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much any product or service that you

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have or anything you’re writing about

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can be altered into these types of

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headlines and it’s just amazing I use it

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all the time so that’s a treat for you

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at the end of this webinar and I hope

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you enjoy it I’m going to put a link

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down at the bottom for you so let’s get

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started one creating a compelling

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headline this story I’m going to tell

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you illustrates what I’m talking about

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so this was an interview of Dan Miller

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who is sold 50 to 60,000 copies of his

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book and this in the interview he talks

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about the only thing he changed on the

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book you know a lot of people say don’t

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judge a book by it’s cover well most

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people do so here’s how you effectively

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change your headline so how did you sell

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50 to 60,000 books was it just promoting

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that’s the 15 million dollar question or

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the 2 million dollar question really

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here Dan Miller says I did so little I

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keep learning now things about affiliate

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links and co adventures and all and all

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I didn’t know any of that really I just

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made it available but one thing I did

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that was very advantageous for me I

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recognize that was the name now the name

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48 days to the work you love on that my

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material originally was called career

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transitions then I called it career life

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transitions 101 to make it sound more

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like an academic course then it was find

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the job you love in 30 days and I

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realized some people didn’t really want

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a job jo bhi so I changed that very

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strategically to work so work open the

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door to other things now it’s really you

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want to make it very compelling like if

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you compare career transitions versus 48

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days to the work you love I mean there’s

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no comparison 48 days the work you love

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is very compelling headline so start

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with something like that you can start

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with any arbitrary number like like the

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one I have here you know how to get

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seventy percent more conversions or you

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know how to get seventy percent more

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revenue and engagement on your content

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just you want it you want to illustrate

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the value to your customer right what is

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it gonna it’s all about them you gotta

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tune into radio station wwiii FM in

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other words what’s in it for me all

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right

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writer down or number two add a viral

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photo I usually put the photo at the top

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of each of my blog posts and I’ll show

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you where to get amazing photos

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ethically for free right here all right

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where to get free images so I typically

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do a google search for Flickr Creative

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Commons and in Flickr you can get free

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images in their creative commons which

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people have to tag their images if they

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want to share it you know with anybody

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if they want to share it with

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corporations or you know if they want to

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make it share alike so I’d look for

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share alike which means you can share it

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anywhere and you can find amazing photos

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by people on there for free so too you

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can also use google just do a google

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search and you can drill it down in

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their menu i’m going to show you an

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example right here of how to do it the

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other thing you can do is take

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screenshots screenshots are great you

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can just take a screenshot of a website

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or something you’re trying to illustrate

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just screenshot it crop it and paste it

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into your into your presentation images

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that you can use legally so I usually

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put the catchy image at the top of my

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blog and you want to get what i call a

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viral image and it’s the image that

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catches your attention the most it’s

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like the image that slaps your customer

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you know that just wow kind of catches

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their attention and it should illustrate

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what you’re talking about as well it

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should communicate what you’re trying to

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say and it should be of the same tone as

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your customer you know if they’re mad

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about something it should be something

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that shows a mad person you know for

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example so in addition to making your

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story irresistible and makes it very

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shareable in social media too so when

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somebody clicks to share your post that

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image shows up on their social media

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feed which is super valuable and it

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increases your clicks tremendously all

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right so a catchy image can also be

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found in all major search engines for

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example you can see image searches at

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the top of Google on many of their

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searches now it doesn’t necessarily

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drive traffic to your site

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but if the image is very compelling

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other people will use it and they’ll

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grab it off your site and it I can get

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thousands of visitors to my site just

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from using this technique all right

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writer downer number three add a viral

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video here’s the awesome part you don’t

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have to recreate the wheel you don’t

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even have to create the video yourself

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all you have to know how to do is how to

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embed it off google so add a video to

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your article for example like this you

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can reach people all over the world now

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how you do it you don’t have to recreate

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the wheel in fact I recommend you find

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something that you like and just embed

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it in your post so you’re taking an

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audience’s viewpoint rather than a

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creator viewpoint if you’re if you take

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the audience’s viewpoint and you look

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for something that’s really good it tip

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they typically feel the same way right

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so for example we are writing about

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electric cars we found a very

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professional comparison from car and

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driver’s channel on YouTube and we just

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embed it in the article we are doing

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writer downer number four test your text

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the more text you have the better so

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search engines typically if you think

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about it the only way they can find your

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content is by the words on your page and

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every word on your page is actually

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another opportunity for them to be for

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you to be found in search engines so

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also every variation of each phrase in

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your article is another way to be found

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so the more words you add the better for

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search engines so but the other thing

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that I found in part important if you’re

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doing ads and you’re doing articles and

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whatnot test your text you want to see

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which text is more compelling which you

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want your text to be very compelling and

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you want people to scroll all the way

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down if they’re reading a long piece of

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text now there was a survey done of all

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of the top pages on the internet and the

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typical count for you know all the top

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searches on the internet the top ranking

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sites had over 2,000 words per page

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that’s why Amazon you know increased

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tons of words on their pages everybody

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as has been typically trying to

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add more and more content to each page

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um build it and they will come as false

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here’s the truth outflow equals inflow

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so in other words the more you reach out

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the more people you’ll get in the more

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you promote on social networks the more

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you tell friends and others about it all

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it takes out flow in order to get in

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flow the other truthful fact is that

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really all traffic is paid traffic so

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all all traffic can really be drilled

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down to time how much time did it take

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to create that traffic how much time to

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take for you to write that article and

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if you figure out it took me you know an

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hour well how much do you get paid per

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hour and if you can break it down to

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time you can break down to a dollar

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value and then you can say well that

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costed me fifty dollars for that long

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article i wrote worth of time and that

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equals fifty dollars to get thousands of

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traffic in now organic traffic obviously

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is a very high rate of return so like I

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said I’ve worked with Madison Avenue

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marketing agencies with clients like

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Cadillac Kaiser AT&T etc and it kind of

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dawned on me that really all traffic is

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paid traffic all traffic requires some

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kind of commitment or payment so once

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you swallow that pill it makes it very

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easy you know if you’re paying for very

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highly targeted traffic the type that

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will buy your service then it’s worth it

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you know so the whole trick is how do

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you put a dollar towards your

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advertising and make two dollars back

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that’s the whole trick and it’s not easy

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so I’ve taken sites from scratch from

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brand spanking new to 30,000 visits per

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month and once you’re hitting that level

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of traffic you can get a lot more inflow

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from people right all right writer

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downer number 5 add a free download to

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your article or your ad to increase

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conversions 78% just like I’m doing in

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this presentation i’m giving you the top

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100 headlines of all time to download

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you should give your readers something

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really valuable just like that and

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that’s going to really increase the

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value of your

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product to them okay so here’s a bonus

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writer downer number six this doesn’t

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only work all these steps you know one

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through five of how to get seventy eight

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percent more traffic to your blog your

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articles your ads and everything it

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doesn’t only work on blogs articles and

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press releases it works on ads to and

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specifically this is working really well

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on facebook I’ve tested this you know

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multiple ways and it works amazingly

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well almost every time in all types of

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advertising all right so this works

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amazingly well on facebook in this

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example i’m showing you on the left-hand

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side a ad i saw from offer pop planning

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your digital marketing strategy for 2015

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here’s how to get ahead on top trends

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get my free report now the scoop from

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100-plus marketing professionals on how

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to reach more social and mobile

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customers collect insights and measure

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roi okay and on the right hand side you

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see something from jeff Walker’s product

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launch formula here are you hoping your

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product launch or business will do well

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or do you want to be sure it’s going to

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rock I’ve got a free video training

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series here that will show you how to

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create a lunch that gives huge sales and

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momentum and avoid the mistakes that

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kill most launches before they even

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start discover the secrets of the no

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failed launch get this free training

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series now they’re both advertising

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downloads they both have text they both

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have a catchy image and they both have

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videos from what I can tell or at least

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the one on the right does it’s going to

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go to free video training series right

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so this works amazingly well I want you

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to try it do these five things and let

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me know how it goes so let’s do a

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summary you know this particular site i

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was working on i took up to 30,000

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visits per month in under three months

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and this is the training that i gave to

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their staff that they implemented so i

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hope you enjoy it like I said PR

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newswire showed that on a case study of

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their thousands and thousands of press

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releases that one adding a photo

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especially catchy photo or image

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increases the views of the release by

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fourteen percent adding a video gives

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you a twenty eight percent increase in

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views make that an image and a video and

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you’ll get a four

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% boost in views so go all the way and

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put a photo a video a graphic and a

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download and you’ll see a seventy-eight

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percent jump in the number of views so

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here you can see on the left-hand side a

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graphic example which shows the

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difference you know you just have text

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you get twenty four percent views you

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have text in an image you get a

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20-percent jump you add text and image

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and a graphic you get a forty-eight

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percent jump and you go all the way put

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an image text a download and a graphic

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00:18:38,620 –> 00:18:40,150
and you’ll see a seventy-eight percent

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00:18:40,150 –> 00:18:43,210
jump in the number of views awesome huh

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00:18:43,210 –> 00:18:46,570
so what questions do you have I’d love

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00:18:46,570 –> 00:18:49,000
to hear your feedback you can reach me

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00:18:49,000 –> 00:18:51,520
at any time info @ world-class media I

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00:18:51,520 –> 00:18:55,380
get thousands of emails so bear with me

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00:18:55,380 –> 00:18:58,450
I’m doing training on how to get more

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00:18:58,450 –> 00:19:01,990
traffic and what not you can sign up by

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00:19:01,990 –> 00:19:03,940
clicking the link below and find out

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00:19:03,940 –> 00:19:05,410
more information about world-class media

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00:19:05,410 –> 00:19:07,780
I definitely appreciate hearing your

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00:19:07,780 –> 00:19:10,390
feedback thank you for watching and

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00:19:10,390 –> 00:00:00,000
click on the link below for more info

click on the link …

The post Get 78% More Conversions! appeared first on World Class Media.

Source: World Class Media

Don’t Shoot Your Customers! Unless You’ve Loaded Your Copy With These Powerful Bullets!

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Your headline has your prospects attention… they start to read your sales message…

AND

There goes another customer.

You have made $0!

Why is that?

There could be lots of reasons.

Your offer sucks. (Like trying to sell weight loss to a skinny person!)

They don’t believe what you say is true.

Your copy is weak!

That’s why in today’s blog we’re going to inject superpowers in your copy and help you write killer BULLETS… for all your info-marketing promotions.

Bullets are important.

In fact, Parris Lampropoulos is one of the most successful copywriters in the world today.

His record number of controls, and revenue generated for Boardroom using tons of bullets is proof he’s the real deal!

He says: bullets are the reason why he has so many winners under his belt!

For example he’ll write hundreds of bullets for a single copy package that only needs 50.

I’ve also heard his copy cubs are almost sick of writing bullets!

So why does he spend a huge part of time writing bullets?

Because a bullet’s job in your copy is to deliver a clear benefit and promise to your reader…

TIP: Think of BULLETS in copy as mini-headlines. (read a recent article on headlines here)

You see, the job of your Bullets is to get your reader (prospect) to go back into your content, or go move closer to your CTA.

Let’s not forget bullets can create winning controls!

Here are some bullets featured in a well known magazine MensHealth:

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TIP – Start collecting bullets that grab YOUR attention. You could choose to write them on a pad, and keep it somewhere near your desk. Then when you need inspiration, flip through the pad and read the bullets. Or create a digital bullet swipe file on your computer.

Let’s move on.

Great… Enter John Carlton. John is well known for his bullets. Some of his classic sales letters are jam-packed solid with pages upon pages of bullets!

Here are some bullets from his “One Legged Golfer” Sales letter…

The one mistake even pro golfers make that kills the power in their downstroke… and how to use a simple, easy “adjustment” that will instantly increase your power by 200% or more! (Imagine consistently hitting 300 yard drives, and nailing greens from 150 yards out with a nine iron!)

TIP: Swipe and deploy – let’s take the above bullet and borrow the structure for writing a bullet for a realtor.

The one mistake even realtors make that kills the sale over the phone… and how to use a simple, easy “negotiation” tip that will instantly increase your discounts by 30% or more! (Imagine consistently getting the best deals on property from the realtors bottom draw!)

Note – we don’t support plagiarism. But swiping copy can help you get started.

Here are some more of John’s awesome bullets to get your creative juices flowing:

How to master this new swing in the shortest time possible… while you improve your current game with every stroke! (You’ll learn everything those rich guys paid thousands of bucks for!)

Why “beginners” are able to use this swing to quickly surpass more experienced golfers… even if they don’t play every week! (In fact, the less you understand about what the “experts” try to tell you, the faster you’ll be shaving off strokes and getting distance you could only dream about before!)

How a “secret” 5-inch change in your hip placement translates into massive power for your stroke! (Not one pro in a thousand even suspects the potency of this simple adjustment!)

How to avoid the power-sapping problems of “classic” swings — and guarantee yourself repeatable accuracy, tremendous “punch”, and the most comfortable, natural swing you’ll ever experience!

Exactly where each of the six simple segments of the Triple Coil Swing begin and end — so you’ll be able to spot-check your progress… and master the swing faster than anything else you’ve ever attempted in sports! (And repeat your perfected swing every time, without a shred of second-guessing!)

How to use the secrets of “loading” your body for maximum power! (Traditional swings rob you of this potential power — while the Triple Coil Swing actually increases it two-fold!)

Why the new “lag” in your swing will cause your buddies to shake their heads… until they see you consistently out-drive them by 40, 50 and 60 yards off every tee! (I guarantee they’ll make you play with one of their balls, just to make sure you aren’t cheating somehow!)

How to use simple “double checks” (like the “visible knuckle” rule) to instantly make sure you’re prepared for any shot… so you’ll always get a repeatable result no matter what the conditions are! (Even if you’re playing a strange course, in the rain, with your partners coughing and dropping bags to distract you!)

The truth behind “follow through” — and why 99% of all golfers completely blow it right after they hit the ball!

How to instantly diagnose mistakes in your swing — so you’ll never have back-to-back misfires again! (This is a comprehensive list of the most common mistakes you’re likely to make… a complete “fail safe” system of correcting yourself during your game!)

How to practice at home — using props that won’t cost you a dime — to increase your learning curve 10 times faster!

How to use the secret of “choking down” to master any club in your bag… no matter how horrible you were with it before!

To save you time, this old article will help you craft your own bullets…

In fact, it walks you through 8 ways to write bullet points that work.

TIP: When writing your bullets – you won’t go wrong if you treat them as a possible headline! Which means if each bullet passes the “headline” test (Is it readable and does it pique curiosity?)

Now, you won’t create winning headlines with every bullet you write… but if you follow this tip, you’ll be writing winning bullets faster! Plus your new bullets will keep your readers eyeballs ‘super-glued’ to your copy!

URGENT: The huge savings for the 2017 Info-SUMMIT disappears at midnight – NO EXCEPTIONS! And if you have any questions, our team will make sure to get those answered. Email us at [email protected] or call us at 800-871-0147

Source: Dan Kennedy

We’re so excited! And we just can’t hide it.

In less than three weeks we will be hosting our digital marketing conference July 17 and 18 at Hyatt Regency Chicago. In addition to having an opportunity to connect with our customers personally, we also spend time together learning and teaching each other all things digital marketing.

Engage 2017 brings together a select group of digital marketing experts from the hospitality, finance and retail industry. You will have the opportunity to learn strategies rarely discussed in public forums, and immerse in a full day of learning with co-attendees that represent some of the best-in-class practitioners of digital strategies.

To highlight just a few of the amazing topics we will be discussing:

Google’s Head of Hospitality and Travel, Elizabeth Palomino, will be presenting The 3 ‘A’s’ of digital marketing: Audience, Automation and Attribution, and how they matter in your consumer digital journey.

In addition, Ann Payne from Google will be on hand to answer any questions you may have. It will be an amazing opportunity for you to have your very own Google expert!

And you won’t want to miss Dr. Chris Anderson, Director of the Center for Hospitality Research at Cornell University who will present his research on how your hotel can actually benefit from poor reviews. How is that even possible? Come and find out!

Along with Dr. Anderson, we are delighted to announce a session by Eric Papczun, President of InnerActivate and former President of Performics, who shall share his thoughts on leadership in digital organizations an area of immense importance as the spend on digital channels grow and brands look for higher ROI from these investments.

Additional highlights include:

• Real-world case studies on Conversion Rate Optimization & Revenue Recovery techniques that can help maximize your digital marketing investment

• Competitive analysis, digital marketing analysis cheat-sheets, including budgeting and audit sheet formats to help you prepare for 2018

• Learn the secrets of Enterprise companies and retailers and how you can apply their lessons

• How do you optimize your digital marketing spend? How do you know that you are getting the best results from your PPC, display or remarketing investments?

We have so much amazing content, we can’t cover it all here. Check out the agenda for more details: https://www.milestoneinternet.com/education/engage-conference.aspx

For a limited time only, the conference is being offered at $595, a $100 discount. And there are still a few hotel rooms available at Hyatt Regency Chicago for the conference rate of $209. For more information:

We really hope to see you there!

Register Now


Source: Paid Search

Secrets Stolen From The Bat Cave! The Best Practices For Targeting And Optimization On Mobile Devices!

entryimage-batman

Batman: I’m not sure info-marketers are ready for this…

PAUSE

Jim Gordon: Shouldn’t the people know the TRUTH…

…In today’s blog we’ve pulled a FAST one on Batman, and borrowed a blueprint from the Bat Cave!

Don’t worry; we’ll get it back before anyone notices…

Targeting and Optimization on Mobile devices!

We’re going to reveal how you can divide your audience by operating system, device, in-app vs. mobile web, and dayparting…

“POW!”

Plus how to track conversions (Google analytics) to understand what drives results, and use this information to improve your campaign…

“Holy Internet Conversions Batman!”

Operating system – Depending on your customers preference, it would be advantageous to track what operating system they’re using.

The reason why you should be segmenting your customers based on different operating systems.

Android and iOS users can behave differently.

Twitter for example, will allow you to use device targeting for creating ads. This will cater for customers who use different operating systems. This article from business.twitter.com walks you through the process.

Device – Knowing how your customer spends their time in the digital realm through out the day can add more dollars to your bank.

If you could know for certain what time of the day your customer will be on their mobile device, desktop or tablet.

Doesn’t it make sense to capture that data?

Imagine how powerful it would be if you knew mobile traffic spikes on a weekend?

Imagine if you knew what time of day to send out txt messages to phones – knowing there’s a 99% chance your customer will read and engage.

Well, this article walks you through some interesting facts on device specific PPC adv campaigns.

Which brings me to…

App Vs Mobile Web

Who’s Winning The Battle?

You should consider the web is for wide audience reach, and mobile apps are driving engagement from your loyal customers.

Both are strategic and valuable.

So when it comes to mobile, it’s not a question of web vs. mobile apps. It’s picking the right approach that will yield better results for your customers.

Have you considered creating an app for your loyal customers?

Imagine if you could have space on their mobile device that you can engage with your customer on a more personal level!

Let’s move on shall we…

Dayparting – is the practice of running you digital marketing at specific times of the day or on specific days of the week to more effectively target an audience.

This is extremely useful if you’re on a budget and you need to get your message in front of your customer when you know they will be looking!

This can be done on PPC ads, FB ads, Radio, and TV commercials.

Enter Google analytics

Mia Vallo – Sr. Director, Marketing Analytics, National Geographic says:

“Google’s analytics products helped us improve engagement by 33% and click throughs by 21% for content promotions on our homepage.”

Would your business benefit from 33% increase in customer engagement?

Don the cape and fly on over to this article all about Google analytics and the 360 suite. Which is designed to help you get the most out of your market research.

Now, if you want more strategies to profit… if you want the latest cutting edge marketing tactics at your disposal…

Why don’t you Step inside the Bat Cave at The 2017 Info-SUMMIT?

The secret entrance will open Oct. 24-26, Cleveland, Ohio For about 500 Information Marketers and Entrepreneurs.

Not to mention a smashing lineup of guest speakers and sales & marketing experts.

Yes, size matters at an event, but even more significant is the quality of the attendee! You get both here.

In case you’re unfamiliar with the Info-SUMMIT, it’s the No.1 Mecca for seasoned info-marketers and traditional business owners alike – we empower them to leverage what they know versus what they do, and parlay that knowledge into real wealth on their own terms.

This year, we’re gathering The Superheroes of Information Marketing and it’s a HUGE HULK-SIZE OPPORTUNITY for YOU to grow your info-business FAST!– find out more here!

Source: Dan Kennedy

Is Your Slow Hotel Website Costing You $100K Per Year Or More?

Milestone websites outperform competitors by up to 2,200%

In a new research report, we published our findings on hospitality website performance. The report compares over sixty-five websites developed by 4 of the leading providers of website design and development services in the hospitality industry, the results of which are published here: Breaking speed records: How Milestone websites compare to their competitors. The research showed conclusively that Milestone websites consistently outperform their competitors on several key fronts:

  • Milestone websites load faster: On average, Milestone websites loaded up to 128% faster than the four competitors.
  • Milestone websites appear sooner: Again, compared to the four competitors, Milestone websites rendered nearly 400% faster than the competition.
  • Milestone websites are not as resource heavy: A typical Milestone website was found to be nearly 200% smaller than the competition.
  • Milestone needs fewer files: Milestone websites were found to need 113% fewer files than the competition.
  • Finally, Milestone websites were “ready” faster: in measuring latency, Milestone websites were found to be over 2,000% faster than the competition.

“The need for speed in website design may not be as obvious in an age of high speed internet and 4G LTE,” said Walter Paliska, our VP of Marketing, “the truth, however, is that speed has never been more important,” continued Mr. Paliska. In fact, Kissmetrics data shows that 40% of visitors are likely to abandon a website (mobile or desktop) if it takes more than 3 seconds to load. Google’s research backs this up as well. Their findings highlight that more than half (53%) of mobile visitors will abandon a website that takes more than 3 seconds to load, and each 1 second delay in website response means a 7% drop in conversions.

“Website speed is directly related to whether visitors will stay on your site and whether they will do anything on it once they are there,” said Mr. Paliska. Research firm StatisticBrain estimates the average US full-service hotel books about 240 rooms per month. A hotel with an average daily room rate (ADR) of $150 per night could lose as much as $120,000 per year in revenue simply because of a slow website.

According to research by Google, the average US travel and hospitality website can take as much as 10.1 seconds to load – an excruciatingly long time in an age where consumers expect instant load times and experiences that feel “native.”

“At Milestone, we have always focused on beauty and performance,” said Mr. Paliska, “A gorgeous website is great, but it’s of little use if 70% or 80% of users won’t wait around for it to load.”

The full research report is available here and can be downloaded for free. For more information about Milestone and our website development services, customers can visit Milestone at https://www.milestoneinternet.com/verticals/hospitality or can learn more by calling us at 408-492-9055.


Source: Paid Search

Milestone CEO, Anil Aggarwal, recognized as 2017 Owler Top Rated CEO

Milestone, a leading provider of digital marketing software and agency services for hotels, retailers and financial services companies, announced today that its CEO, Anil Aggarwal, was recognized by Owler as a Top-Rated CEO in Silicon Valley. Out of 167,000 CEO’s, Anil ranked #19 with a score of 97.1.

“I am honored and humbled by this award. An award for the leader is truly an award for the entire team because the leader is merely the reflection of the team. So, I congratulate each Milestone employee for this award. Your excellent work and effort is getting noticed by the industry and this award is a testament to that. Silicon Valley has very good quality teams and companies, for Milestone to garner this award is a big “milestone” everyone should enjoy.”

For the first time, Owler is honoring the top-rated CEOs on their platform. CEOs are rated by members of the Owler community, who have collectively contributed more than a quarter million ratings this year. Owler analyzed those ratings, ultimately distributing 1,000 awards to the highest rated CEOs from over 167,000 CEOs on Owler. Winners span from 50 cities and 25 industries worldwide. Anil was in good company, making the list alongside leaders of Salesforce, LinkedIn, and Netflix.

2017 Owler Top Rated CEO Awards provide a complete market view of a CEO’s rating, which includes ratings from employees, competitors, followers, and general Owler users.

Anil has served as CEO of Milestone for XX years, transforming it into a digital marketing powerhouse.

CEOs are rated by members of the Owler community. Owler analyzed those ratings and distributed 1,000 awards to the highest rated CEOs from over 167,000 CEOs on Owler.

“These winners are truly the best of breed: they beat out the other 99.4 percent of leaders on our platform to win a coveted 2017 Owler Top Rated CEO Award,” said Jim Fowler, CEO at Owler.

Congratulations to Anil and everyone at Milestone


Source: Paid Search

How To Guarantee Success With Mobile Marketing!

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Do you ever look at your phone, and a little voice in your head explodes with rage:

Stop hijacking my digital space!”

Your thumb quickly navigates to BLOCK the ad, news feed, or whatever was occupying space on your screen.

That’s how a poor mobile sales process can lose customers.

Do you have a mobile optimized sales process?

Is your business ready?

Those are questions you need to answer if you want to prosper.

In today’s blog we’re going to take a look at mobile marketing/advertising and how you can amalgamate direct response copy principles to ensure you stay ahead of the curve and generate more sales.

FACT: Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. It is estimated that mobile app install ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6bn in 2015, and over $6.8bn by the end of 2019!

Mobile marketing is no different to writing direct response sales letters. The delivery of your message is what separates them.

Knowing your customer is using a mobile device you need to be smarter with your message to market.

Why?

Two reasons.

  1. Space is limited. You’ve got less than 6 inches to get their attention!
  2. Time. You’re entering a competition to win attention (you’ve less than a second) with every social media platform hustling for a piece of the action.

Not to mention texts, Whatsapp and more!

What can you do? You need to approach your marketing slightly different to sending a 20-page direct response sales letter in the mail… or a long email.

Here are some samples:

Text MSG Marketing

sms-marketing

When was the last time you didn’t open a text message?

Tips for creating the perfect call to action using text messages.

Tip 1 – Use Bullets – dig through some old sales letters and look for the bullets; these are a great starting point for grabbing attention and getting a call to action.

For example,

How to Run Ads on social media platforms – (The best mobile solutions for you!)

Could be changed to: How To Dominate Social Media (Including Facebook) Using This Secret Data Hack!

Followed by your call to action. Click a link, visit a web page, and call this number.

Tip 2 – Think about how you would text a friend. That way you keep the message personal.

For example, you wouldn’t start your message saying: FLASH SALE on food at Billy’s, jump on this special offer right now!

You would probably say: Hungry? Try the Hunger Buster tonight? – Show this MSG and get an extra 20% off!

Tip 3 – Headline copy can make great texts. Check out last week’s blog: sage info-marketing advice from a marketing legend ahead of his time! You can learn the secrets of writing headlines that sell from his vault of blockbuster ads.

Let’s move on to Mobile Aps…

You should also consider getting a mobile app created for your business so you can be visible to customers at all times.

Research has proved the average American spends more than two hours a day on his or her mobile device.

By having an app downloaded by a prospect or customer you’re creating a direct marketing channel with them.

Which means you can communicate more effectively and make sure they don’t miss out on your promotions!

Also it can be a great way to deliver specific content and can promote better engagement.

Finally, we’re going to look at Image Marketing

The old saying: “A Picture is worth a thousand words” is definitely true for your customer!

You see, strong imagery can resonate with your prospect often better than words!

Especially when your customers haven’t got much time.

Even celebs are riding the wave.

Take Beyoncé for example, her Instagram posts are worth $1 million each! According to a new report from D’Marie Analytics, which tracks social media reach… Beyoncé is now the most valuable personality on social media, a feat that’s even more impressive when you consider that she’s only the 22nd most followed person online!

If you want to stay ahead of the curve, and be SEEN by your prospects… and have your customers engage with you… then you need to amalgamate mobile marketing in your business.

Which brings me to an important question:

Have you registered for the most anticipated event of the year?

If you want to learn the best ways for mobile marketing… and know what your customer wants without harming conversions or hijacking their digital space then you need to be at 2017 INFO-SUMMIT – The place for fighting poor conversions, protecting your wealth, meeting business growth allies, and battling profit-sucking villains!

Source: Dan Kennedy

Sage Info-Marketing Advice From A Marketing Legend Ahead Of His Time!

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He sold stoves to nuns, drunkards, and everyone in between…

“Now, You Can Learn The Secrets of Writing Headlines That Sell From His Vault of Blockbuster Ads!”

Hidden in ads, is a ‘Secret Selling Formula’ proven to skyrocket your sales…

Read on To Double, Triple Even Quadruple Your Turnover…

If you want your business to explode out of the gate with maximum success then keep reading because you’re about to experience.

A secret selling formula responsible for making business owners, entrepreneurs and info-marketers seriously wealthy!

And this selling formula has worked in many different markets, such as:

• Motor vehicles
• Oil
• Clothing
Beauty
Finance
B2B
Travel
Food
Hotels
And has done so for years

Since everyone else in the INFO MARKETING space are using the same marketing tricks and lame gimmicks…

There has NEVER been a more important time to STAND OUT from the noise and get your messages read and acted on.

The proven, time-tested way to grab your prospects attention and turning them into customers (buying from you) is through the written word.

Introducing copywriting!

Mores specifically, direct-response copy!

So what is direct-response copy and why should you care?

Direct-response copy is basically copy designed to lead the reader to a buying decision immediately.

You see, writing copy is the most profitable and useful skill any business owner, entrepreneur, and info-marketer can master.

If you want to increase your response from an advert in a local paper…

If you want to increase your response from an online blog post…

If you want to increase your response from website visitors…

Having the ability to produce good copy can make you wealthy!

Not only do you need to learn about writing good copy for:

• Email marketing
• Free reports
• Blogs
• Web copy
• Press releases
• Direct mail
• Flyers
• Business cards
• And more

You also need to be able to SPOT good copy at a glance.

Why you may ask?

There may come a time in your business that you have to outsource copy projects…

This could be due to business growth.

You may pass this work to someone in your office

Maybe a freelancer…

Or even hire an agency…

You’ll want to know if the copy meets your high standards.

That’s why we’re going to explore the world of direct response copy…

…And who better to give you a lesson for boosting conversions and multiplying sales than the remarkable David Ogilvy. He was an marketing legend ahead of his time!

In case you’re not familiar with David Ogilvy, he built an advertising empire, known today as Ogilvy and Mather!

In his agency’s first twenty years, Ogilvy won assignments from Lever Brothers, General Foods and American Express.

Shell gave him their entire account in North America. Sears hired him for their first national advertising campaign.

“I doubt whether any copywriter has ever had so many winners in such a short period of time,” Says David Ogilvy.

Around 1965, Ogilvy formed a new international company. One year later the company went public. Soon Ogilvy & Mather had expanded around the world and was firmly in place as one of the top agencies for hire!

To Sell More, Earn More, and Build a Truly Successful Infobusiness in Any Market.

We’re going to look at the mechanics behind some of his remarkable ads, so you can add them to your swipe file, use for inspiration, and start to think like David Ogilvy when you write copy.

David Ogilvy’s says this was the best headline he ever wrote…

RollsRoyce

Not only was this headline a huge success for Rolls Royce. David Ogilvy mentions that Shell put Ogilvy’s agency on the list of agencies that they were considering because his Rolls-Royce advertising impressed them!

Shell Oil Ad

ShellOilAd

Marketing lesson 7 – By getting your content out there, you NEVER know who could be reading! And just like Ogilvy, you may attract your ideal customer without looking for them!

Let’s Take A Look At His Dove soap Ad

womanintub

 

Can you see how he uses a strong picture of his target market?

And the headline copy is in a conversational tone.

Could you model the style of this ad in your business?

Can you start thinking what conversations your customers and prospects are having? Then when you tie that into your copy it can make it powerful.

In the next ad Ogilvy uses a strong picture with a short headline. Yet this ad is extremely targeted and very powerful!

35yearsyounger

I’m sure you’ve come across the term pattern interrupt?

If not, a pattern interrupt is a way to change a person’s state or strategy.

We all have behavior patterns that are habit sequences or mental pathways. It is also a great way to induce trance.

Marketers like Frank Kern have been known to use pattern interrupts in copy to GRAB attention in a crowded market.

Well, can you spot how Ogilvy uses it in this ad?

hathawayshirt

Can you spot it?

Yes, it’s the eye patch!

Let’s take a look at how you can write some compelling headlines for your business.

As Ogilvy says: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar”

So how do you approach writing a headline?

Research – This is the most important part of creating a winning headline. You need to put yourself in your ideal customers shoes. Imagine what they are thinking. Imagine what keeps them awake at night. You need to read what they read. A good starting point is checking out the forums that your ideal customers hang out. This may give you some clues to how they talk and what interests them.

Benefits To Reader – Ask yourself does your headline offer your reader benefits. The more you can cram in the better!

Interesting – does it peak curiosity? – This is very important. If your headline doesn’t stand out, it will get lost in all the online noise screaming for your customer’s attention.

Here’s what Ogilvy says: “What do work are photographs which arouse the reader’s curiosity.” He glances at the photograph and says to himself, “What goes on here?” Then he reads your copy to find out. This is the trap to set.

Problem/Solution – what problem are you addressing and what solution are you offering your customers?

Guarantee – how will you guarantee your product or service? Money back? free trial for X days?

With that said, here are five headline templates you can model to grab your prospects attention…

The “If-Then” Headline.

Example: If You Can Read A Magazine, You Can Write Better Headlines!

Example: If You Can Use A Keyboard, You Can Write Copy!

Example: If You Can Use Your iPhone Camera, You Can Record Sales Videos!

The “How-To” Headline.

Example: How To Write Headlines That Sell

Example: How To Collect Sales Letters That Sell

Example: How To Double, Triple Even Quadruple Sales

The “Reason-Why” Headline.

Example: 5 Reasons You Should Be Focusing On Your Headlines

Example: The Reason Why Your Copywriting Needs These Powerful Bullets

The “Question” Headline

Example: Do you make these mistakes with your headlines?

Example: Do Have The Courage To Write Million Dollar Headlines?

The “Who Else Wants” Headline

Example: Who else wants to write headlines that sell?

Example: Who else wants to own a 10 million dollar swipe file

Example: Who else wants to become an Internet millionaire!

Now it’s time for you to

PRACTICE

PRACTICE

PRACTICE

If You’d Like To Multiply Sales, Boost Profits And Increase Productivity…

You also need to start building your own swipe file today. (If you have, that’s great keep up the good work) And it doesn’t have to cost you an arm and a leg to do it!

So what’s a swipe file?

It’s where you collect tested and proven adverts, sales letters and emails.

You can also check out our vault of proven swipe copy here!

You can study your swipe file and refer to them for ideas when creating your own sales materials.

What’s amazing about owning a swipe file is its perfect to refer to, no matter what you want to sell—books, newsletters, cars, DVDs, memberships, financial advice, e-books, beauty products… almost anything in INFO MARKETING!

Owning the right swipe file is priceless, and I guarantee you’ve never seen those ads from anyone else, ever, no matter how many ads you’ve read or collected!

GKIC is coming to you LIVE from Cleveland, Ohio on October 24 – 26! This is THE place where the Superheroes of Information Marketing – led by Dan “Batman” Kennedy himself – reveal the secrets of their success and actually transfer their superpowers to business avengers like you! Take cover in the Force Field of Financial Freedom so YOU can achieve maximum and sustainable success in YOUR information business. The best “early bird” discounts are happening right now, but they fly away forever on July 2! Don’t throw money away by waiting till the last minute to claim your seat. You know you need to be here, so head over to http://info-summit.com and get it taken care of today.

Source: Dan Kennedy

Milestone Inc. Receives 2017 Best of Chicago Award

We are thrilled to announce that Milestone Inc. has been selected for the 2017 Best of Chicago Award in the Internet Marketing Service category by the Chicago Award Program.

The Chicago Award Program identifies companies that have achieved exceptional marketing success in their local community and business category. Milestone was chosen because of our ability to enhance the positive image of small business through service to our customers and the Chicago community. Milestone was recognized, in large part, because, along with other honorees, we help make the Chicago area a great place to live, work and play.

Each year, in and around the Chicago area, the Chicago Award Program chooses only the best local businesses. The companies chosen exemplify the best of small business; often leading through customer service and community involvement.

This recognition is a result of our dedication and efforts as well as the work of others in our organization that have helped build our business. Our team is now a part of an exclusive group of small businesses that have achieved this selection.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 Chicago Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Chicago Award Program and data provided by third parties.


Source: Paid Search

The Challenges Of Running A Successful Mobile Direct Response Campaign On A Small Screen

entryimage-mobile-campaign_720

The marketing world is changing at a frightening pace. The IGENERATION has taken over mainstream marketing.

Google state 96% of consumers now research products or services on their mobile phone.

Facebook released statistics that 1 billion of their 1.3 Billion users access their accounts via mobile each month!

You’ll see it for yourself, the next time you visit Starbucks, almost everyone has a mobile devices glued to their hand while sipping their coffee!

With Facebook, INSTA, Twitter, Messenger, and Whatsapp screaming for your prospects attention… How do you get them to take notice of your business on the small screen?

In todays noisy, over crowded ‘digital world’ with everyone jostling for your customer’s attention… the delivery of your message is critical.

Get this wrong, and it will cost you business… that said, there are four essential elements to running a successful mobile Direct Response campaign you must follow:

1. Targeting – A well-defined target market should be the first element of your marketing strategy.

Knowing that your customer is highly likely to be on their mobile device.

What platforms should you be marketing?

• Text
• Facebook
• YouTube
• And more!

Let’s study Facebook and their custom audience feature; this is a great tool for reaching your ideal customers – here’s how you can set this up from you mobile app.

In a nutshell, the benefits of using a custom audience in your marketing efforts, you can create Facebook campaigns targeted directly at them… and there’s a strong possibility your customers will be sharing your content! Which is free referral marketing!

shutterstock_320350199

2. Optimization – Software platforms like Facebook allow you to monitor your ads performance.

Other options include Google analytics. Once you know which stats you need to measure your ad performance. You can use that data to improve your performance. For example, you find a winning headline for an ad, now you can optimize your campaign based on your budget constraints. Your main priority is improving your conversion through attracting the right customers to your business.

tttt3. Scale – To reach the most possible customers based on budget, scale is important. From the information and research you collected during your targeting investigation. This will help you strategically create the best approach for delivering your message across multiple platforms.

However, your research may suggest your best customers only hang out on Facebook and nothing else! So you may want to focus all your marketing efforts there! Once you have the stats you can scale your business accordingly.

4. Mobile-optimize conversion flow – you need to know past performance so you can measure improvement. You also need to monitor your customer’s journey through your funnel/sales pages.

This will arm you with important information on determining why specific parts of your funnel/sales process are not converting.

Also consider what your customers want to see when they click to visit your site and does your site actually deliver on your promise.

Remember almost everyone jostling for your customer’s attention!

Once you have a winning control (a mobile funnel that’s converting) you need to keep tweaking and testing variations.

For example split test ‘A v B’ headlines.

Split test offers.

Run trial offers and referral campaigns.

Ask your customers about their experience of buying from you!

shutterstock_529655947

Source: Dan Kennedy

Speaking Engagement: How to use Social Media to Drive Direct Bookings

AAHOA Town Hall Meeting (South Pacific Region)
Location: BLVD Hotel
10730 Ventura Blvd
Studio City, CA 91604
Date: June 7th, 2017
Time: 5:30pm – 9:00pm
Topic: How to use Social Media to Drive Direct Bookings
Southern California continues to be one of the most competitive hospitality markets and hotels are contending for the loyalty of one particular demographic, millennials. We’ll explore ways to properly execute social strategies at your hotel to attract your target audience and achieve the highest ROI.
Speaker Profile: Craig Carbonniere of Milestone Inc. is a 15 year hospitality industry veteran who is responsible for developing and maintaining relationships with hospitality clients in Southern California. Prior to becoming a supplier, Craig managed various hospitality disciplines for Grand Pacific Resorts, Interstate Hotels & Resorts, and The Walt Disney Company. Craig also serves as Vice President of Communications for his local HSMAI chapter and is known as a trusted advisor for developing hotel ecommerce strategy.
Craig has conducted numerous educational sessions for the lodging industry including those for AAHOA, California Hotel & Lodging Association, Anaheim/Orange County Hotel & Lodging Association, Wyndham Worldwide, and other major hotel associations.


Source: Paid Search

3 Simple Ways To Keep Your Customers Coming Back For More

entryimage-returningcustomers_720

 

 

 

 

 

 

 

 

 

 

 

Sounds simple, but I can tell you now there is a whole lot more to keeping your customers engaged than what meets the eye.

(At this point I also urge you to open our previous blog post ‘Follow The Rules Of Engagement’ in a separate tab…)

We say this all the time; there will always be someone who responds to your marketing efforts. Always. But that doesn’t mean your efforts are making you MONEY.

So, how can we make sure we get optimal response and maximum profits?

As a busy marketing champion, we get that you’re uber busy. You’re probably on the go, so why not take a moment to digest these three simple points that can make a BIG difference to your business?

This week’s post offers you some bite-size information that you can take away and quickly implement into YOUR marketing efforts today…

  1. Keep Up To Speed With Digital Processes

Utilize the platforms where most people go. Take to the crowded stages of Facebook and Twitter to get your message across and publicly engage your customers.

This is also a fruitful opportunity for you to reinstate the strength of the customer relationships you’ve already built.

All conversations on public platforms like Twitter are viewable to the public. When anybody posts a query, it is visible to everyone in their following.

Responding to these quickly depicts you in a positive way; you CARE about your customers and how they feel, which (even if there’s an issue that needs resolving) enhances the KNOW, LIKE and TRUST elements of your relationship. They are more likely to come back for more, knowing you’re a sound logical choice.

  1. Post Regular Podcast Episodes

Podcasts are easy to record and produce, and provide an opportunity for you to meet your customer (or listener) on a personal level by literally speaking to them inside their ear.

With digital marketing evolving every day, people are keen to stay up to date with the latest trends and popular social media platforms. Podcasts make the daily commute less boring, they are largely educational and easy because people can tune in WHENEVER and WHEREVER they are. Cooking dinner? They can have a podcast on in the background. Getting ready in the morning? Time to stick a podcast on.

Not only do podcasts make reaching out to customers easy, but they also give you a chance to collaborate with other big marketing names.

At GKIC our podcast ‘Small Business Marketing Hour’ features many other business renegades. We have episodes where Dan Kennedy collaborates with people like our CEO A.J Mirabedini and elite direct-response executive Jay Abraham. We have an episode where our president Nick Loise speaks with the famous Doberman Dan Gallapoo.

We aim to produce high-level content in our podcast in order to keep our listeners engaged, and coming back each time we release a new episode. Check them out here <<<

There’s nothing stopping you from advertising an offer over your next podcast episode. While you work towards solidifying customer relationships and boosting your credibility, give them the opportunity to invest in you too.

  1. Keep Offering Valuable Information

You can leverage different content channels here.

Aggravate your customer’s problem and offer them a solution (lead magnet) in a downloadable format. Free to download, but once they’ve harnessed everything your lead magnet has to offer, make them an even BETTER offer (one that requires them to pay).

Your lead magnet could be fashioned in a range of different formats:

• eBook
• PDF
• Postal audio CD
• Free guide
• Toolkit
• Resource list
• Training video

People love videos. You could even (if you haven’t already) set up a YouTube channel to run alongside your business, that lets your viewers and subscribers see you at your most vulnerable, in raw impromptu videos that let them connect with you personally. Trust me- if people can connect with you personally, they are MUCH more likely to keep coming back for more.

Source: Dan Kennedy

Digital Marketing with Proven Results. Call (888) 924-5558 Now. The only SEO, Design & Marketing Company with Proprietary Referral Software and Tangible Results.

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