Milestone CEO, Anil Aggarwal, recognized as 2017 Owler Top Rated CEO

Milestone, a leading provider of digital marketing software and agency services for hotels, retailers and financial services companies, announced today that its CEO, Anil Aggarwal, was recognized by Owler as a Top-Rated CEO in Silicon Valley. Out of 167,000 CEO’s, Anil ranked #19 with a score of 97.1.

“I am honored and humbled by this award. An award for the leader is truly an award for the entire team because the leader is merely the reflection of the team. So, I congratulate each Milestone employee for this award. Your excellent work and effort is getting noticed by the industry and this award is a testament to that. Silicon Valley has very good quality teams and companies, for Milestone to garner this award is a big “milestone” everyone should enjoy.”

For the first time, Owler is honoring the top-rated CEOs on their platform. CEOs are rated by members of the Owler community, who have collectively contributed more than a quarter million ratings this year. Owler analyzed those ratings, ultimately distributing 1,000 awards to the highest rated CEOs from over 167,000 CEOs on Owler. Winners span from 50 cities and 25 industries worldwide. Anil was in good company, making the list alongside leaders of Salesforce, LinkedIn, and Netflix.

2017 Owler Top Rated CEO Awards provide a complete market view of a CEO’s rating, which includes ratings from employees, competitors, followers, and general Owler users.

Anil has served as CEO of Milestone for XX years, transforming it into a digital marketing powerhouse.

CEOs are rated by members of the Owler community. Owler analyzed those ratings and distributed 1,000 awards to the highest rated CEOs from over 167,000 CEOs on Owler.

“These winners are truly the best of breed: they beat out the other 99.4 percent of leaders on our platform to win a coveted 2017 Owler Top Rated CEO Award,” said Jim Fowler, CEO at Owler.

Congratulations to Anil and everyone at Milestone


Source: Paid Search

How To Guarantee Success With Mobile Marketing!

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Do you ever look at your phone, and a little voice in your head explodes with rage:

Stop hijacking my digital space!”

Your thumb quickly navigates to BLOCK the ad, news feed, or whatever was occupying space on your screen.

That’s how a poor mobile sales process can lose customers.

Do you have a mobile optimized sales process?

Is your business ready?

Those are questions you need to answer if you want to prosper.

In today’s blog we’re going to take a look at mobile marketing/advertising and how you can amalgamate direct response copy principles to ensure you stay ahead of the curve and generate more sales.

FACT: Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. It is estimated that mobile app install ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6bn in 2015, and over $6.8bn by the end of 2019!

Mobile marketing is no different to writing direct response sales letters. The delivery of your message is what separates them.

Knowing your customer is using a mobile device you need to be smarter with your message to market.

Why?

Two reasons.

  1. Space is limited. You’ve got less than 6 inches to get their attention!
  2. Time. You’re entering a competition to win attention (you’ve less than a second) with every social media platform hustling for a piece of the action.

Not to mention texts, Whatsapp and more!

What can you do? You need to approach your marketing slightly different to sending a 20-page direct response sales letter in the mail… or a long email.

Here are some samples:

Text MSG Marketing

sms-marketing

When was the last time you didn’t open a text message?

Tips for creating the perfect call to action using text messages.

Tip 1 – Use Bullets – dig through some old sales letters and look for the bullets; these are a great starting point for grabbing attention and getting a call to action.

For example,

How to Run Ads on social media platforms – (The best mobile solutions for you!)

Could be changed to: How To Dominate Social Media (Including Facebook) Using This Secret Data Hack!

Followed by your call to action. Click a link, visit a web page, and call this number.

Tip 2 – Think about how you would text a friend. That way you keep the message personal.

For example, you wouldn’t start your message saying: FLASH SALE on food at Billy’s, jump on this special offer right now!

You would probably say: Hungry? Try the Hunger Buster tonight? – Show this MSG and get an extra 20% off!

Tip 3 – Headline copy can make great texts. Check out last week’s blog: sage info-marketing advice from a marketing legend ahead of his time! You can learn the secrets of writing headlines that sell from his vault of blockbuster ads.

Let’s move on to Mobile Aps…

You should also consider getting a mobile app created for your business so you can be visible to customers at all times.

Research has proved the average American spends more than two hours a day on his or her mobile device.

By having an app downloaded by a prospect or customer you’re creating a direct marketing channel with them.

Which means you can communicate more effectively and make sure they don’t miss out on your promotions!

Also it can be a great way to deliver specific content and can promote better engagement.

Finally, we’re going to look at Image Marketing

The old saying: “A Picture is worth a thousand words” is definitely true for your customer!

You see, strong imagery can resonate with your prospect often better than words!

Especially when your customers haven’t got much time.

Even celebs are riding the wave.

Take Beyoncé for example, her Instagram posts are worth $1 million each! According to a new report from D’Marie Analytics, which tracks social media reach… Beyoncé is now the most valuable personality on social media, a feat that’s even more impressive when you consider that she’s only the 22nd most followed person online!

If you want to stay ahead of the curve, and be SEEN by your prospects… and have your customers engage with you… then you need to amalgamate mobile marketing in your business.

Which brings me to an important question:

Have you registered for the most anticipated event of the year?

If you want to learn the best ways for mobile marketing… and know what your customer wants without harming conversions or hijacking their digital space then you need to be at 2017 INFO-SUMMIT – The place for fighting poor conversions, protecting your wealth, meeting business growth allies, and battling profit-sucking villains!

Source: Dan Kennedy

Sage Info-Marketing Advice From A Marketing Legend Ahead Of His Time!

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He sold stoves to nuns, drunkards, and everyone in between…

“Now, You Can Learn The Secrets of Writing Headlines That Sell From His Vault of Blockbuster Ads!”

Hidden in ads, is a ‘Secret Selling Formula’ proven to skyrocket your sales…

Read on To Double, Triple Even Quadruple Your Turnover…

If you want your business to explode out of the gate with maximum success then keep reading because you’re about to experience.

A secret selling formula responsible for making business owners, entrepreneurs and info-marketers seriously wealthy!

And this selling formula has worked in many different markets, such as:

• Motor vehicles
• Oil
• Clothing
Beauty
Finance
B2B
Travel
Food
Hotels
And has done so for years

Since everyone else in the INFO MARKETING space are using the same marketing tricks and lame gimmicks…

There has NEVER been a more important time to STAND OUT from the noise and get your messages read and acted on.

The proven, time-tested way to grab your prospects attention and turning them into customers (buying from you) is through the written word.

Introducing copywriting!

Mores specifically, direct-response copy!

So what is direct-response copy and why should you care?

Direct-response copy is basically copy designed to lead the reader to a buying decision immediately.

You see, writing copy is the most profitable and useful skill any business owner, entrepreneur, and info-marketer can master.

If you want to increase your response from an advert in a local paper…

If you want to increase your response from an online blog post…

If you want to increase your response from website visitors…

Having the ability to produce good copy can make you wealthy!

Not only do you need to learn about writing good copy for:

• Email marketing
• Free reports
• Blogs
• Web copy
• Press releases
• Direct mail
• Flyers
• Business cards
• And more

You also need to be able to SPOT good copy at a glance.

Why you may ask?

There may come a time in your business that you have to outsource copy projects…

This could be due to business growth.

You may pass this work to someone in your office

Maybe a freelancer…

Or even hire an agency…

You’ll want to know if the copy meets your high standards.

That’s why we’re going to explore the world of direct response copy…

…And who better to give you a lesson for boosting conversions and multiplying sales than the remarkable David Ogilvy. He was an marketing legend ahead of his time!

In case you’re not familiar with David Ogilvy, he built an advertising empire, known today as Ogilvy and Mather!

In his agency’s first twenty years, Ogilvy won assignments from Lever Brothers, General Foods and American Express.

Shell gave him their entire account in North America. Sears hired him for their first national advertising campaign.

“I doubt whether any copywriter has ever had so many winners in such a short period of time,” Says David Ogilvy.

Around 1965, Ogilvy formed a new international company. One year later the company went public. Soon Ogilvy & Mather had expanded around the world and was firmly in place as one of the top agencies for hire!

To Sell More, Earn More, and Build a Truly Successful Infobusiness in Any Market.

We’re going to look at the mechanics behind some of his remarkable ads, so you can add them to your swipe file, use for inspiration, and start to think like David Ogilvy when you write copy.

David Ogilvy’s says this was the best headline he ever wrote…

RollsRoyce

Not only was this headline a huge success for Rolls Royce. David Ogilvy mentions that Shell put Ogilvy’s agency on the list of agencies that they were considering because his Rolls-Royce advertising impressed them!

Shell Oil Ad

ShellOilAd

Marketing lesson 7 – By getting your content out there, you NEVER know who could be reading! And just like Ogilvy, you may attract your ideal customer without looking for them!

Let’s Take A Look At His Dove soap Ad

womanintub

 

Can you see how he uses a strong picture of his target market?

And the headline copy is in a conversational tone.

Could you model the style of this ad in your business?

Can you start thinking what conversations your customers and prospects are having? Then when you tie that into your copy it can make it powerful.

In the next ad Ogilvy uses a strong picture with a short headline. Yet this ad is extremely targeted and very powerful!

35yearsyounger

I’m sure you’ve come across the term pattern interrupt?

If not, a pattern interrupt is a way to change a person’s state or strategy.

We all have behavior patterns that are habit sequences or mental pathways. It is also a great way to induce trance.

Marketers like Frank Kern have been known to use pattern interrupts in copy to GRAB attention in a crowded market.

Well, can you spot how Ogilvy uses it in this ad?

hathawayshirt

Can you spot it?

Yes, it’s the eye patch!

Let’s take a look at how you can write some compelling headlines for your business.

As Ogilvy says: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar”

So how do you approach writing a headline?

Research – This is the most important part of creating a winning headline. You need to put yourself in your ideal customers shoes. Imagine what they are thinking. Imagine what keeps them awake at night. You need to read what they read. A good starting point is checking out the forums that your ideal customers hang out. This may give you some clues to how they talk and what interests them.

Benefits To Reader – Ask yourself does your headline offer your reader benefits. The more you can cram in the better!

Interesting – does it peak curiosity? – This is very important. If your headline doesn’t stand out, it will get lost in all the online noise screaming for your customer’s attention.

Here’s what Ogilvy says: “What do work are photographs which arouse the reader’s curiosity.” He glances at the photograph and says to himself, “What goes on here?” Then he reads your copy to find out. This is the trap to set.

Problem/Solution – what problem are you addressing and what solution are you offering your customers?

Guarantee – how will you guarantee your product or service? Money back? free trial for X days?

With that said, here are five headline templates you can model to grab your prospects attention…

The “If-Then” Headline.

Example: If You Can Read A Magazine, You Can Write Better Headlines!

Example: If You Can Use A Keyboard, You Can Write Copy!

Example: If You Can Use Your iPhone Camera, You Can Record Sales Videos!

The “How-To” Headline.

Example: How To Write Headlines That Sell

Example: How To Collect Sales Letters That Sell

Example: How To Double, Triple Even Quadruple Sales

The “Reason-Why” Headline.

Example: 5 Reasons You Should Be Focusing On Your Headlines

Example: The Reason Why Your Copywriting Needs These Powerful Bullets

The “Question” Headline

Example: Do you make these mistakes with your headlines?

Example: Do Have The Courage To Write Million Dollar Headlines?

The “Who Else Wants” Headline

Example: Who else wants to write headlines that sell?

Example: Who else wants to own a 10 million dollar swipe file

Example: Who else wants to become an Internet millionaire!

Now it’s time for you to

PRACTICE

PRACTICE

PRACTICE

If You’d Like To Multiply Sales, Boost Profits And Increase Productivity…

You also need to start building your own swipe file today. (If you have, that’s great keep up the good work) And it doesn’t have to cost you an arm and a leg to do it!

So what’s a swipe file?

It’s where you collect tested and proven adverts, sales letters and emails.

You can also check out our vault of proven swipe copy here!

You can study your swipe file and refer to them for ideas when creating your own sales materials.

What’s amazing about owning a swipe file is its perfect to refer to, no matter what you want to sell—books, newsletters, cars, DVDs, memberships, financial advice, e-books, beauty products… almost anything in INFO MARKETING!

Owning the right swipe file is priceless, and I guarantee you’ve never seen those ads from anyone else, ever, no matter how many ads you’ve read or collected!

GKIC is coming to you LIVE from Cleveland, Ohio on October 24 – 26! This is THE place where the Superheroes of Information Marketing – led by Dan “Batman” Kennedy himself – reveal the secrets of their success and actually transfer their superpowers to business avengers like you! Take cover in the Force Field of Financial Freedom so YOU can achieve maximum and sustainable success in YOUR information business. The best “early bird” discounts are happening right now, but they fly away forever on July 2! Don’t throw money away by waiting till the last minute to claim your seat. You know you need to be here, so head over to http://info-summit.com and get it taken care of today.

Source: Dan Kennedy

Milestone Inc. Receives 2017 Best of Chicago Award

We are thrilled to announce that Milestone Inc. has been selected for the 2017 Best of Chicago Award in the Internet Marketing Service category by the Chicago Award Program.

The Chicago Award Program identifies companies that have achieved exceptional marketing success in their local community and business category. Milestone was chosen because of our ability to enhance the positive image of small business through service to our customers and the Chicago community. Milestone was recognized, in large part, because, along with other honorees, we help make the Chicago area a great place to live, work and play.

Each year, in and around the Chicago area, the Chicago Award Program chooses only the best local businesses. The companies chosen exemplify the best of small business; often leading through customer service and community involvement.

This recognition is a result of our dedication and efforts as well as the work of others in our organization that have helped build our business. Our team is now a part of an exclusive group of small businesses that have achieved this selection.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 Chicago Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Chicago Award Program and data provided by third parties.


Source: Paid Search

The Challenges Of Running A Successful Mobile Direct Response Campaign On A Small Screen

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The marketing world is changing at a frightening pace. The IGENERATION has taken over mainstream marketing.

Google state 96% of consumers now research products or services on their mobile phone.

Facebook released statistics that 1 billion of their 1.3 Billion users access their accounts via mobile each month!

You’ll see it for yourself, the next time you visit Starbucks, almost everyone has a mobile devices glued to their hand while sipping their coffee!

With Facebook, INSTA, Twitter, Messenger, and Whatsapp screaming for your prospects attention… How do you get them to take notice of your business on the small screen?

In todays noisy, over crowded ‘digital world’ with everyone jostling for your customer’s attention… the delivery of your message is critical.

Get this wrong, and it will cost you business… that said, there are four essential elements to running a successful mobile Direct Response campaign you must follow:

1. Targeting – A well-defined target market should be the first element of your marketing strategy.

Knowing that your customer is highly likely to be on their mobile device.

What platforms should you be marketing?

• Text
• Facebook
• YouTube
• And more!

Let’s study Facebook and their custom audience feature; this is a great tool for reaching your ideal customers – here’s how you can set this up from you mobile app.

In a nutshell, the benefits of using a custom audience in your marketing efforts, you can create Facebook campaigns targeted directly at them… and there’s a strong possibility your customers will be sharing your content! Which is free referral marketing!

shutterstock_320350199

2. Optimization – Software platforms like Facebook allow you to monitor your ads performance.

Other options include Google analytics. Once you know which stats you need to measure your ad performance. You can use that data to improve your performance. For example, you find a winning headline for an ad, now you can optimize your campaign based on your budget constraints. Your main priority is improving your conversion through attracting the right customers to your business.

tttt3. Scale – To reach the most possible customers based on budget, scale is important. From the information and research you collected during your targeting investigation. This will help you strategically create the best approach for delivering your message across multiple platforms.

However, your research may suggest your best customers only hang out on Facebook and nothing else! So you may want to focus all your marketing efforts there! Once you have the stats you can scale your business accordingly.

4. Mobile-optimize conversion flow – you need to know past performance so you can measure improvement. You also need to monitor your customer’s journey through your funnel/sales pages.

This will arm you with important information on determining why specific parts of your funnel/sales process are not converting.

Also consider what your customers want to see when they click to visit your site and does your site actually deliver on your promise.

Remember almost everyone jostling for your customer’s attention!

Once you have a winning control (a mobile funnel that’s converting) you need to keep tweaking and testing variations.

For example split test ‘A v B’ headlines.

Split test offers.

Run trial offers and referral campaigns.

Ask your customers about their experience of buying from you!

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Source: Dan Kennedy

Speaking Engagement: How to use Social Media to Drive Direct Bookings

AAHOA Town Hall Meeting (South Pacific Region)
Location: BLVD Hotel
10730 Ventura Blvd
Studio City, CA 91604
Date: June 7th, 2017
Time: 5:30pm – 9:00pm
Topic: How to use Social Media to Drive Direct Bookings
Southern California continues to be one of the most competitive hospitality markets and hotels are contending for the loyalty of one particular demographic, millennials. We’ll explore ways to properly execute social strategies at your hotel to attract your target audience and achieve the highest ROI.
Speaker Profile: Craig Carbonniere of Milestone Inc. is a 15 year hospitality industry veteran who is responsible for developing and maintaining relationships with hospitality clients in Southern California. Prior to becoming a supplier, Craig managed various hospitality disciplines for Grand Pacific Resorts, Interstate Hotels & Resorts, and The Walt Disney Company. Craig also serves as Vice President of Communications for his local HSMAI chapter and is known as a trusted advisor for developing hotel ecommerce strategy.
Craig has conducted numerous educational sessions for the lodging industry including those for AAHOA, California Hotel & Lodging Association, Anaheim/Orange County Hotel & Lodging Association, Wyndham Worldwide, and other major hotel associations.


Source: Paid Search

3 Simple Ways To Keep Your Customers Coming Back For More

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Sounds simple, but I can tell you now there is a whole lot more to keeping your customers engaged than what meets the eye.

(At this point I also urge you to open our previous blog post ‘Follow The Rules Of Engagement’ in a separate tab…)

We say this all the time; there will always be someone who responds to your marketing efforts. Always. But that doesn’t mean your efforts are making you MONEY.

So, how can we make sure we get optimal response and maximum profits?

As a busy marketing champion, we get that you’re uber busy. You’re probably on the go, so why not take a moment to digest these three simple points that can make a BIG difference to your business?

This week’s post offers you some bite-size information that you can take away and quickly implement into YOUR marketing efforts today…

  1. Keep Up To Speed With Digital Processes

Utilize the platforms where most people go. Take to the crowded stages of Facebook and Twitter to get your message across and publicly engage your customers.

This is also a fruitful opportunity for you to reinstate the strength of the customer relationships you’ve already built.

All conversations on public platforms like Twitter are viewable to the public. When anybody posts a query, it is visible to everyone in their following.

Responding to these quickly depicts you in a positive way; you CARE about your customers and how they feel, which (even if there’s an issue that needs resolving) enhances the KNOW, LIKE and TRUST elements of your relationship. They are more likely to come back for more, knowing you’re a sound logical choice.

  1. Post Regular Podcast Episodes

Podcasts are easy to record and produce, and provide an opportunity for you to meet your customer (or listener) on a personal level by literally speaking to them inside their ear.

With digital marketing evolving every day, people are keen to stay up to date with the latest trends and popular social media platforms. Podcasts make the daily commute less boring, they are largely educational and easy because people can tune in WHENEVER and WHEREVER they are. Cooking dinner? They can have a podcast on in the background. Getting ready in the morning? Time to stick a podcast on.

Not only do podcasts make reaching out to customers easy, but they also give you a chance to collaborate with other big marketing names.

At GKIC our podcast ‘Small Business Marketing Hour’ features many other business renegades. We have episodes where Dan Kennedy collaborates with people like our CEO A.J Mirabedini and elite direct-response executive Jay Abraham. We have an episode where our president Nick Loise speaks with the famous Doberman Dan Gallapoo.

We aim to produce high-level content in our podcast in order to keep our listeners engaged, and coming back each time we release a new episode. Check them out here <<<

There’s nothing stopping you from advertising an offer over your next podcast episode. While you work towards solidifying customer relationships and boosting your credibility, give them the opportunity to invest in you too.

  1. Keep Offering Valuable Information

You can leverage different content channels here.

Aggravate your customer’s problem and offer them a solution (lead magnet) in a downloadable format. Free to download, but once they’ve harnessed everything your lead magnet has to offer, make them an even BETTER offer (one that requires them to pay).

Your lead magnet could be fashioned in a range of different formats:

• eBook
• PDF
• Postal audio CD
• Free guide
• Toolkit
• Resource list
• Training video

People love videos. You could even (if you haven’t already) set up a YouTube channel to run alongside your business, that lets your viewers and subscribers see you at your most vulnerable, in raw impromptu videos that let them connect with you personally. Trust me- if people can connect with you personally, they are MUCH more likely to keep coming back for more.

Source: Dan Kennedy

[Whitepaper] Recover Lost Website Revenue and Drive a Higher ROI Just Like the OTA’S Do

The hospitality industry spends billions of dollars every year driving traffic to their websites, yet 81%* of visitors leave before completing their booking. This presents the hotelier with two key challenges. How do you reduce the number of booking abandonments? If visitors do abandon, how do you get them back to your site to complete the transaction? Do what the OTA’s do. Implement a revenue recovery strategy utilizing several popular digital marketing tactics. Studies show that one third of visitors to your website start a reservation but only 2% complete the booking. With the average hotel’s conversion rate around 2-3%, maximizing the conversion rate is critical. Also important, enticing that visitor to book direct, rather than with an OTA.

Do these statistics panic you? Well, the good news is that all is not lost. Studies also show that over 30% of customer’s reconsider booking the same day and over 50% within the same week. Sounds like an opportunity, right? Wondering what can you do to increase your website conversions and directly influence revenue and room nights for your property?

The Revenue Recovery Module is one of the most effective ways of directly enhancing your bottom line and driving online bookings for your hotel. By utilizing the tactics below, you can gain back a reservation that would have been previously lost. Download our whitepaper to know more.

Download Now


Source: Paid Search

FREE – Three Secrets to Create a #1 Best Seller in 5 Countries!

Today, I’m going to show you, three secrets I learned creating a #1 International Best Selling BOOK in over 5 Countries.

Have you ever thought of writing a book? What will your legacy be? Was there some piece of information that changed your life? Would this change the life of others? Well, my friend – it is your obligation and duty to share what you know … And I can help you not only do that but perhaps turn that book into clients and revenue!

Imagine writing a book and using it to snowball your revenue and clientele at the same time! I’ll show you how.

P.S. If you want help doing this click here

AMAZON IS KILLING IT! Did you know that approximately 64% of all online books are sold on Amazon! I’ll show you how we made my clients book a number #1 International Best Selling Book in over 5 Countries!

“They also dominate 65 percent of all (yes, all) new online book units, in both print and digital copies. They have the largest share of the e-book market as well, with 67 percent. As for print, Amazon controls 64 percent of sales of printed books online.”

HOW TO CREATE A #1 BEST SELLING BOOK IN OVER 5 COUNTRIES AND 10 CATEGORIES!

As the CEO of my own Ad Agency (World Class Media), I helped build my client’s book to a number one Best-Seller in over 5 Countries. I have also helped build websites to over 12 million visits per month, and I’ve managed Digital Marketing Campaigns of over 1.5 million per year. I’ve tested hundreds of Ads and I can tell you what works.

Here’s the mistakes and what I Learned:

SECRET #1 – DON’T USE AN OUTSIDE PUBLISHER! I RECOMMEND AMAZON’S CREATE SPACE – PRINT ON DEMAND …
(OR BUY 10,000 BOOKS IN BULK UP FRONT for $1 PER BOOK).

Here’s Why: We first used a publisher and as soon as things started going the book sold out and it took weeks to get it back in stock in some countries! When you use Create Space – it will never say “Sold-Out” on Amazon – because Create Space is an Amazon company and prints books as you sell them – yes they take a cut but at around $5 per book to print and ship and do everything for you – including customer service – that’s a pretty dang good deal! Plus the publisher only allowed us to see stats every quarter – which meant we could not see how many we sold for three months! If you have a Create Space and Amazon Seller Account you can log in and see your stats directly every day. Plus you can see the seller’s addresses and use an email appending service to get their contact info (we can help you with this).

SECRET #2 – YOUR COVER AND TITLE ARE 80% OF THE PURCHASE DECISION.

People say “Don’t Judge a Book By It’s Cover”. Well, the truth is that most people do. The fact is that people will not read an entire book before they decide to buy it. It is true that word of mouth is important. However – one change in headline and cover can get you up to 80% more sales. Make the book about the reader – not the writer. In other words what will your book do for the reader, how will it change their life?

Example: The Book “Career Transitions” was changed to “48 Days To The Work You Love” and immediately started selling tons of copies – here’s what Dan Miller said in his interview where he was asked how he sold 50,000 copies:

JAIME TARDY: How did you sell 50,000 to 60,000? Was it just promoting? That’s the $50 million question or the $2 million question.

DAN MILLER: Jaime, I did so little. I keep learning now things about affiliate links and co-adventures and all. I didn’t know any of that. I really just made it available. But one thing that was very advantageous for me, I recognize that, was the name. Now the name 48 Days to the Work You Love on that, my material originally was called Career Transitions. Then I called it Career Life Transitions 101 to make it sound more like an academic course. Then it was Find the Job You Love in 30 Days. I realized some people didn’t really want a J-O-B so I changed that very strategically to work. So work opened the door to other things.

SECRET #3 – AMATEURS FOCUS ON THE BOOK AND PROFESSIONALS FOCUS ON THE UP-SELL …

You need to have a system in place:

  • A. Capture the Identity of the website visitor or buyer and
  • B. Sell them a much higher-priced valuable service after they buy the book
  • C. Then Keep Selling Them.There are only three ways to increase your revenue: 1. More Clients – 2. Bigger Transactions – 3. More Frequent Transactions!

It is very hard to get rich selling a book, very few people have and most of them do it through turning that book into movie. Hey, it can be done, but with 17,000 books published in the USA every year – it’s like winning the Lottery.

You need to turn your book into a machine and the first part is to capture the identity with an irresistible offer like this: http://www.thechargebook.com/

Want help creating an irresistible Book and turn your book-buyers into lifetime clients? We can help:

P.S. If you want help doing this click here

I’ve been creating ads and landing pages for over seven years and chasing the elusive $1 in and $2 profit. And it can be done but it must be done skillfully and tested!

Why Do I Care?

Look, if you know something that changed your life and that could help others change their life (I BELIEVE WE ALL DO) then it is your duty and honor to do so. Also what do you want to be remembered by when we move on? What will you leave behind – because all that wealth is not going with you. Know what I mean? May as well leave a Legacy and start working on it today.

The way to get what you want is to help others get what they want. And who does not like to profit at the same time! So start on your Legacy today.

Conclusion:

Do you have any questions on this process – I am only as valuabel as I can serve others – so feel free to ask me anything and connect with me on Linkedin or Facebook any time!

YOUR THOUGHTS?

The post FREE – Three Secrets to Create a #1 Best Seller in 5 Countries! appeared first on World Class Media.

Source: World Class Media

Milestone Continues Winning Streak with 9 Communicator Awards for Website Design

Milestone, a leading provider of digital marketing software and services for hospitality, retail and finance, is proud to announce that 9 client websites have won Communicator Awards. Six website designs were awarded the highest Communicator Award of Excellence and 3 were awarded Communicator Award of Distinction.

Grand Solmar Land’s End Excellence
Mystic Hotel Excellence
Old Edwards Inn Excellence
Seaport Hotel & World Trade Center Excellence
Turf Valley Resort Excellence
Watermark Baton Rouge Excellence
The Chase Park Plaza Distinction
Randy Watkins Golf Group Distinction
Vagabond Inn Distinction

With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Condè Nast, Disney, Lockheed Martin, Monster.com, MTV, Time Inc., Tribal DDB, Yahoo!, and many others.

“The Milestone team works very hard to ensure that our clients receive the best in terms of design and technology,” noted Walter Paliska, Vice President of Marketing at Milestone. He added, “Our continued recognition is a huge testament to the team’s dedication to developing beautiful, creative websites that convert visitors into customers.”

 

To learn more about Milestone’s award-winning website designs and digital marketing strategies, attend the annual digital marketing conference – Engage 2017 – in Chicago, July 17-18. For more information about this conference, please visit: http://www.milestoneinternet.com/2017-digital-marketing-conference.aspx.

For more information about Milestone’s digital marketing software and services, please visit: www.milestoneinternet.com, email [email protected] or call us at 408-492-9055.

About The Communicator Awards:
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, and interactive. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

About Milestone

Milestone is a leading provider of digital marketing software and services for hospitality, retail and finance. We provide a full range of solutions including website and mobile design, content creation, SEO, analytics and competitive intelligence. Our best in class technology and solutions drive revenue and ROI for clients across the globe. Over 2,000 companies do business with Milestone, including leading hotel chains, major retailers and financial services companies. Milestone has garnered over 300 awards and a reputation for blending outstanding design with advanced technological capabilities. Milestone is one of Silicon Valley Business Journal’s fastest growing companies and is an Inc. 5000 company.

 

###

Contact:

Angela Lyons
[email protected]
408.200.7918


Source: Paid Search

Psychology Tricks That Can Positively Influence Your Ideal Customer

entryimage-tricks

Writing copy to boost conversions is not something that comes easily without practice.

There are a number of things to consider when undergoing the task of writing copy. And the things outlined in this week’s post are NOT necessarily things you may have considered before…

Let’s talk about psychology-based copywriting tips. Tips that make your words latch onto your reader’s subconscious, which solidify the connection between you as you become the best provider of the solution to their problem… and thus the only logical choice.

First of all, your copy needs to be coherent. That’s a given. However, to make sure your words and syntax tally up to keep the reader interested and your connection strong, you need to include things I like to call ‘Coherence Flags’.

coherence

  1. Coherence Flags

These are ‘connections’ within the copy. They connect ideas together for the reader, which prevents them from getting overwhelmed or simply bored when reading your copy.

Here’s an example from Nick Kolenda’s Psychology & Marketing article:

Your skin’s natural oils keep it silky and supple. As you age, it becomes less elastic and the production of oil slows down. Aging can cause dull, dehydrated skin.”

“Your skin’s natural oils keep it silky and supple. But as you age, your skin becomes less elastic and the production of oil slows down. That is why aging can cause dull, dehydrated skin.”

Read those aloud and you’ll catch my drift. The second phrasing is much more intriguing and interesting than the first. Coherence Flags are casual reminders within a sentence or paragraph that keep the reader on track, and (if you’re encouraging them to buy your product or service), more likely to choose you as the solution to their problem.

2. False Truth

The false (or illusory) truth concept keeps our brain from becoming overwhelmed with day-to-day decision-making by providing a smooth, easy alternative. Simply put- repetition matters.

humans-love-repetition

The more you reiterate the same concept within your copy, the more accurate it becomes in the mind of the reader, thus causing them to invest their belief.

This isn’t just about truth and lies… this is also a direct link to the know, like and trust elements of our relationships, or connections with our customers. Repetition also solidifies TRUST.

The next time you write a piece of copy, repeat the phrases you want your readers to BELIEVE and invest their time (and money…) in. Keep doing what you can to strengthen the connection between your words and your reader’s psyche.

  1. Positive Energy

This first tactic can be used by ANYONE if they want people to think about them in a positive manner. Even dentists use this as a calming mechanism when conversing with their patients (particularly the nervous Joes).

Your customer’s name.

Kolenda states that as human beings we have “implicit egotism, a natural tendency to be self-centered”, and so when we are addressed with our own name, we become naturally drawn to the source and thus more likely to pay attention.

Using your customer’s name when addressing them directly in your copywriting efforts will trigger positive energy, which engulfs your entire pitch and is proven to enhance the message you’re sending out.

One quick way to incorporate your customer’s name is in email subject lines. Say you’re sending an invite to your next Webinar, and the event takes place the following day. You could have the subject line as “Join me tomorrow, “~Contact.FirstName~?” When people look through their inbox, they are more likely to open an email that contains their name in the subject line.

positivethinking

Another way to evoke positive energy is to offer freedom.

Sure, you’ve already got your OFFER, which is what you’re trying to sell using these psychological tips in your copy. But you can make something I like to call a ‘ghost’ offer; FREEDOM.

When your customers have freedom to choose, they feel less pressure, and are thus more reasonable when it comes to making buying decisions.

Typical ‘freedom’ phrases include:

It’s entirely up to you…

It’s your call!

The decision is yours…

Does [OFFER] meet your needs? You decide.

Can [OFFER] do this for you, too? That’s up to you…

People like to be completely in control of where they send their money. By appealing to them on a personal level AND giving them choices, you’re onto a winner.

  1. Rhetorical Questioning

We learn about rhetorical questions at a young age, but I cannot stress how important they are when you’re trying to strengthen the connection with your customer. They work. All the time.

They’re devious little phrases that jump out from the shadows acting all innocent in their endeavours, when in actual fact they’re accelerating the persuasive, trusting nature of your copy by miles.

They generate an immediate response from the reader by causing them to question themselves.

This isn’t a bad thing; human beings love questions. It’s weird.

Questions provide us with a narcissistic opportunity to clarify MORE about ourselves.

In your copy, rhetorical questions like ‘do you ever feel unappreciated at work?’ get us thinking, and we are more likely to read on to find out what the copy suggests as a solution (if the answer is yes, of course). Rhetorical questions can always be less specific, such as ‘do you see what I mean?’ (the reader then thinks ‘do I?’ and peruses the content AGAIN to make sure they do).

thinking_edit

In his Innovation Insights article, Josh Little says; Beyond being fun, quizzes are helping people simplify a complex world, understand their place in that world and convey their personal narrative.

The bottom line is, questions increase engagement.

  1. Texture

If you harness the power of textural adjectives, you give your copy more than just ‘body’. You give it physical ‘touch’. Want your words to grate your reader like sandpaper? Throw in a ‘coarse’ or ‘rough’.

In Kayleigh Moore’s Entrepreneur article, she explains the fMRI data collected from experiments shows that activity jumps in the somatosensory cortex when textural metaphors are used—but is quiet when literal meanings are used in their place.

This where you can consider the ‘surprise’ element of your copy. Surprising your readers with a textural adjective will trigger a better response than a bland colloquialism that they would probably be expecting anyway.

There are countless psychological techniques that you can apply to your copywriting. As long as you harness the above correctly and avoid overcomplicating your prose, you’ll definitely start seeing a difference in the response your copy generates.

 

Source: Dan Kennedy

If You Missed It: Google Webinar on Monetizing the Customer Journey Now On Demand

Milestone and Google co-hosted a webinar titled Get the Most Bang for Your Buck out of the Customer Journey on Wednesday, May 17. The recorded webinar is now available on-demand for those that may not have had the opportunity to attend.

“Digital marketers are busy, we realize that, and the webinar was a huge success, filled with highly informative content and key takeaways,” said Milestone Vice President of Marketing, Walter Paliska. “We wanted to ensure anyone who was not able to attend has an opportunity to see the webinar at their own pace,” continued Mr. Paliska.

The Milestone/Google webinar focused on three key areas of the customer journey and how it relates to your business:

Micro-moments in the customer journey
The Google and Milestone teams discussed the customer journey and the micro-moments that are associated with hospitality consumers. They also shared critical data on consumer behavior as it related to travel, how consumers choose their hotel and their use of technology.

Strategic takeaways related to the moments
Milestone shared strategic insights at each of the micro-moments to help hoteliers put the micromoments
data within the context of marketing strategy and gave examples of some of the
techniques hoteliers could use to leverage the consumer customer journey.

Real-world examples
The webinar also provided the audience with an opportunity to learn how Milestone clients have benefited from strategies and technologies presented and how they were able to boost conversions, ROI and direct revenue by optimizing their spend in the customer journey.

Watch the webinar on-demand now
Milestone would like to invite those who could not attend to watch the complimentary webinar on demand here


Source: Paid Search

Don’t Stop After One Email… Follow The Rules Of Engagement!

followup-entryimage

In the best interests of your business, your marketing follow-up strategy needs to tick a number of boxes. The real money is in the follow-up. As a business renegade you need to focus on more than just your product and its sales… how you reach out AFTERWARDS is also crucial to success.

Bob Stone once said, “A follow-up to the same list within 30 to 45 days will pull 40% to 50% of the first mailing”. HOWEVER… sometimes, the follow-up can outstrip your initial sales efforts!

Here’s four pointers I think are important to consider when implementing your follow-up process.

  1. Relationships

Building long-lasting relationships is key to any business in our over-competitive marketing world. Simply having ordinary testimonials and case studies makes this difficult, because they are both quite impersonal.

You could send your customers social proof that increases the value of what you’re selling, such as video testimonials. Teach your customers about your business THROUGH success stories, and you’ll guarantee they’ll start coming back to you for more.

Calls work, too. When people can hear your voice, they are automatically drawn to you. Videos are more personal because people get to put a name to a face AND a voice.

video-testimonials

We always remember the ‘know’, ‘like’ and ‘trust’ elements of building customer relationships.

Following up with people on a personal level adds to each of these three elements, which boosts the value of your products and YOU as a business owner.

By considering this point, you can extend your customer relationships past the initial monetary exchange for the product. Who knows- further down the line you may hold a special offer, and the people who you spent time following up with could be the first to click ‘buy’.

Brainstorming Brainstorm Business People Design Planning

  1. Direct Mail

If you’re sending offline follow-up, take our founder Dan Kennedy’s advice and DON’T re-fashion it this way:

It never makes sense to me to denigrate your message by putting it into a “junk mail” format”.

A traditional envelope will do the trick. Humble, handwritten envelopes work, as do quirky wax seals and ribbon, and of course you want to make sure your direct mail stands out from the rest of the pile on the doormat. Size-wise, 9”x12” tend to work best, and also 6”x9”.

A white envelope is hard to beat. But that doesn’t mean you shouldn’t try to beat it, because if your envelope doesn’t get opened, your package doesn’t get read…“—Malcolm Decker

A spam letter opened with the contents on display

Think about it- how many times have you personally ignored an envelope addressed to you? Envelopes outperform other mail a staggering 80% of the time. Even if your recipient picks up their pile of mail and your envelope falls out, you want to ensure it isn’t left on the floor, or immediately discarded.

You don’t necessarily have to be offline for your whole campaign, either. A customer may have bought from you online, but sending an offline follow-up could solidify your relationship with them on a further scale.

And vice versa; your sales letter may have gone out in the mail, but your follow-up could be an automated email sequence.

The possibilities are endless.

  1. Q&A Option

No matter how thorough and concise you are in your sales efforts, there will always be questions customers have that you can’t cover initially.

Why not follow-up with a ‘Q&A’ process? If you have a customer care team, this can work perfectly to your advantage because your customers will feel able to reach out and find out more, they’ll receive personal treatment and thus will be more likely to remain a loyal customer.

For example… your customer buys your product. Wait a couple of days, and then send out an automated email that ‘checks in’ to see how they’re getting on.

Make it clear that if they have any further questions, they must feel free to contact your customer care team.

q-and-a-event-professional

  1. Most Importantly…

Nurture your growing fan base, or leverage an affiliate/membership system.

If you’re following up with people and building all these solid relationships, why not create a place for them to interact?

At GKIC we have a Membership program AND an Affiliate program. Our Membership spans over Gold, Diamond and Platinum tiers, for savvy marketers who want to get the very best out of themselves AND the GKIC learning experience.

Our Affiliate program gives marketers a chance to boost their income and success rates by selling GKIC products, which lets them profit from our founders’ high-profile reputations, ongoing support and perks such as weekly mailings and competitions to help them stay on top of their game.

gkic-logo

So there you have it, food for thoughts during your next campaign setup. DON’T hold back on the follow-up, as you can guarantee it will outstrip your original sales pitch at some point!

Source: Dan Kennedy

Milestone Launches Customer Communication Initiative

Milestone continues its tradition of excellence in education this week. Kicking off our customer communication initiative was global marketing expert Bill Hunt, his reputation in the SEO industry is unmatched and he has been a long-time partner to Milestone, working closely with our product teams and our customer success organization. He led the team in an extensive two-day discussion focused on effective communication for non-linear themes such as omnichannel strategies. At Milestone, we recognize that many of the strategies we recommend may seem confusing and we know that explaining what we mean well, concisely and effectively is key. Bill worked with our team this week on creating that compelling story that explains the benefits of omni-channel strategies, while removing the complexities.

Bill has also been working with our customer success teams in identifying key opportunities in digital marketing strategies that align with our clients’ corporate goals and objectives and how to continue to effectively utilize the confluence of organic and paid search strategies by identifying opportunities between organic and paid search strategies. Key parts of the sessions focused on the role of OTAs in the digital marketing mix, and on how to map strategies to our customer needs as the market continues to evolve.

Ongoing training from some of the best in the industry is one of the key reasons that Milestone continues to be the leader in digital marketing software and services for hospitality, retail and finance, our customer success teams continue to evolve and stay ahead of the technology and marketing curves, to put themselves in an ideal position to serve our customers in the best possible way, which of course, in the long-run, is why we are in business..

About Bill Hunt

Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer via their cloud-based keyword data mining and management platform, which aggregates keyword data into a single web-based application enabling marketers to quickly identify actionable insights into the interests and needs of their target market while helping to eliminate inefficiencies and missed opportunities. Clients include many global brands such as HP, Cisco and the entire portfolio of Pernod-Ricard.

Bill is considered the top thought leader on Global and Enterprise Search Engine Marketing and is an internationally recognized search marketing speaker having spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.

Bill Hunt with Milestone – Chicago Customer Success Team

 

Milestone – Santa Clara Customer Success Team


Source: Paid Search

Google Launches Local Events Search, Milestone is Right There with Them

Yesterday Google announced a new feature as part of their mobile search results capabilities. Mobile users can now find local events happening near them by simply searching for them on Google. This capability is a continuing effort to make mobile devices more beneficial to users as mobile usage by consumers continues to soar.

The new local events feature relies on Google identifying sources of local events data from websites that have events calendars enabled, and that are properly tagged with the relevant schemas. Milestone customers are already benefitting from this new feature if they have Milestone’s Event Calendar feature enabled on their website and populated with local events.

“Staying ahead of the trends has always been a huge priority for Milestone,” said Walter Paliska, VP of Marketing for Milestone. “We were there when schemas became important, we were there when Google AMP was launched, and we are right there now with local events.”

Milestone customers who have purchased and deployed the Events Calendar don’t need to “do” anything to have their properties included in search results. In fact, in preliminary testing conducted at Milestone, our clients are often appearing on page one of local events searches being conducted on mobile phones, simply through the event data that is already posted on their websites. As consumers continue to expand their usage of mobile devices, having access to events and things to do in their area is critical to a successful experience. Location-based businesses like hospitality companies, banks, financial institutions and retailers can take advantage of these opportunities to not only solve real-world problems for their consumers, but also to create exceptional experiences for their customers.

Screenshot of search results for Milestone client The Abbey Resort in Fontana, WI.

Milestone customers who don’t have the Events Calendar feature on their website can add this capability easily by contacting Milestone at 1-408-492-9055 or by email at [email protected] Location-based businesses that are not Milestone customers are also welcome to inquire about moving their properties to Milestone to benefit from advanced technologies like Local Events Listings as well as the myriad of other technological advancements that have made Milestone a premier provider of digital presence solutions for location-based businesses.


Source: Paid Search

New Tutorial: Advanced Electric FX! 100% AE

In this 3-in-1 Tutorial we get the high-voltage action! This massive 56 min tutorial has so many tips and tricks you are sure to learn something new!

Techniques:

  • Direction Lightning Movement
  • Dynamic Reflections with realistic falloff
  • Sub Surface Illuminated Clouds
  • Interactive Lightning bolts
  • Nice Soft Glow recipe
  • No extra Plug-ins needed! 100% After Effects!

Project files and footage coming up! After I gets some sleep!

Source: Video Copilot

Electricity Tutorial Teaser!

Solving some interesting problems with Lightning and Electricity! Watch for the tutorial on Tuesday!

Had a great time at NAB, Adobe has recorded my presentation, will be posting that soon! Thanks to everyone who stopped by, can’t wait to show you all the stuff we’ve been working on!

 

Going over to Present at the Adobe Booth! If you are at NAB, please drop by at 2PM!

A post shared by Video Copilot (@andrewkramer) on Apr 24, 2017 at 12:03pm PDT

Source: Video Copilot

Milestone Wins Hermes Creative Awards for Exceptional Web Design

Milestone, a leading provider of digital marketing software and services for hospitality, retail and finance, won two platinum, two gold and one honorable mention for client websites at the recently announced Hermes Creative Awards.

The Hermes Creative Awards are an international competition for creative professionals and agencies. The Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals and recognize the highest standards of excellence in traditional and emerging media and honors individuals and organizations for their outstanding achievement.

Milestone’s visually compelling custom website designs are created by an award-winning team with extensive website design and digital marketing experience. Built with Milestone CMS, a next generation cloud-based content management system architected for high performance, consumer-facing web sites. This platform has been built around three core principles: speed, mobile first capabilities and compatibility with modern search technologies like voice search and machine learning. Milestone websites are fully responsive, with user-friendly navigation and are designed to drive conversions and generate higher ROI.

The following website designs were chosen for recognition:

Platinum Award: The Chase Park Plaza (http://www.chaseparkplaza.com/) – an historic, luxury boutique hotel located in downtown St. Louis

Platinum Award: Grand Solmar Land’s End (http://www.grandsolmarresort.com/) – a luxury Cabo San Lucas resort at the ocean’s edge

Gold Award: Seaport Boston (http://www.seaportboston.com/) – a Boston waterfront hotel at the heart of the seaport district

Gold Award: Acme Hotel Company (http://www.acmehotelcompany.com/) – downtown Chicago’s trendiest lifestyle boutique hotel alternative

Honorable Mention: Randy Watkins Golf Group (http://www.randywatkinsgolf.com/) – owner and operator of three Mississippi golf courses

“It is wonderful to have the privilege of working with some of the most talented people in the country in my 20+ years of leading Milestone,” said Benu Aggarwal, Founder and President of Milestone. “We are blessed to have committed clients who trust us to utilize the latest technologies and strategies to produce amazing work and I am honored that industry leaders recognize our talent and capabilities.”

To learn more about Milestone’s award-winning website designs and digital marketing strategies, attend the annual digital marketing conference – Engage – in Chicago, July 17-18. For more information about this conference, please visit: http://www.milestoneinternet.com/2017-digital-marketing-conference.aspx.

For more information about Milestone’s digital marketing software and services, please visit: http://www.milestoneinternet.com/.


Source: Paid Search

Sales Letter Secrets To Living Happily Ever After

entryimage-salesletter

Crafting sales letters is something we are all largely familiar with. I’m sure you’ve buried your nose in plenty of materials guiding you through the standard ‘how-to’ steps that form the basic shell of your next sales piece.

(You can also refer to last week’s post, where I included reference to Dan Kennedy’s ‘The Ultimate Sales Letter’…)

Now for this week’s post. Which, I can tell you now, will NOT give you steps like headline, problem, solution, bullets etc. What I’m going to explore is the nucleus of the sales letter form, the technical stitching and underlying layers that add substance to what you already recognize as the steps to writing a sales letter… and how to tailor it to an EXACT audience.

Quite simply, your sales letter must be readable. If it doesn’t make sense, you won’t sell anything.

You need to consider a number of different factors when it comes to your sales letter’s readability:

*Sentence length: what’s going to read better? Reams of long sentences with too many clauses and badly-formed syntax, or short, easily-digestible sentences that get straight to the point?

*Correlation: how well do your promises correlate to what your customer avatar desires/needs?

*Paragraph length: note: lengthy paragraphs aren’t visually appealing to people who want to read through your letter and still have time to eat their dinner.

*Vocabulary choices: do your words paint a compelling and irresistible picture in your reader’s mind? Do your words pack a punch? Can readers still understand what you’re saying?

When you sit there and think about your audience, do NOT (I repeat- DO NOT) assume they’ll understand your letter at the same level you do when you write and edit it.

Remember- not everyone in the world is a competent reader… while you may have majored in English at university, others may have found their niche elsewhere, such as math. Some people will read your letter and struggle with some of your phrasing.

This where you need to find equilibrium between your words and their effect. Use power words in your marketing efforts, but make sure your writing isn’t over-complicated.

Words matter. So many people I speak to who studied English at college say the same thing; there’s always a better word. For example, why label your lead magnet as merely a ‘workbook’ when you could probably sell more if you called it an ‘expert guide’?

Think about your verbs. If your offer includes a set of DVDs that help people learn more about starting their own bakery business, don’t say ‘learn’. Say ‘discover’, so when people read it they think less about ‘learning’ as they did at high school and more about ‘discovering’ something new and awesome that can make them lots of money.

Now, reiteration is something that constantly crops up when it comes to selling. Reiterating the offer, reiterating the unbeatable price if taken advantage of today, reiteration of why this product will solve all their problems.

When writing a sales letter, reiteration can prove to be successful when harnessed and leveraged in the right way. Again, I urge you to find dynamic equilibrium. Repeat, but not to the point where your reader gets sick of your words and promptly discards your letter into the trash.

You could make your claim in your headline. That’s the first instance taken care of. Then, you can reiterate in the following examples:

*In the bullet points (re-phrased)

*In the testimonials

*In the offer

*In the guarantee

*In the title for the order form

*In the P.S

 

Finally, I bring your attention to a major factor that influences the writing of a sales letter for a specific audience. Dual Readership.

You’ll find half of your recipients will fall under the ANALYTICAL category, where they take the time to read through long copy, make logical decisions based on statistics and facts, spend time musing over the testimonials and only take action when they’ve been provided with an avalanche of information.

The other half are IMPULSIVE; people who skim read, look out for the large bolded headlines, highlighted words and phrases, photographs, celebrity social proof and are stirred by emotional pulls.

Got an important promise embedded in a short paragraph? Underline it. Maybe highlight it too. Every heading and subheading can benefit from being emboldened. Italicize other words and phrases that you feel serve a bigger purpose in your selling endeavours.

In order to appeal to both readership paths, you must again search for and nail the appropriate balance. Your sales letter should offer enough information to satisfy the analytical readers, but not so much that the impulsive readers give up.

I recently sent out a piece of sales copy to a list of people, who we at GKIC have invited to attend our upcoming bootcamp this month. How did I lay it out? Completely handwritten, with titles written in a thicker pen. In fact, my opening headline was ‘I Don’t See Your Name On The GKIC Bootcamp List???’

 

Image uploaded from iOS (3)

 

Every so often I underlined words and phrases, such as ‘HUGE mistake’ and ‘This really is for everyone’. I even added appropriate strikethroughs when explaining how much money people have made from our bootcamp strategies. It’s these little touches that both the analytical and the impulsive notice.

As my P.S, I used the reiteration tactic; ‘you’re probably wondering why I sent this as a handwritten letter? In a plain envelope? I did it because it’s one of the most successful formats that has now been used in over 100 different business categories… at the bootcamp, I’ll tell you more about it.’ A successful way to drop the subject of my entire letter into the close!

I’m going to leave you with two things.

Firstly, a quote. Sean Platt discloses in his article ‘5 Reasons Why All Freelancers Should Learn To Write A Sales Letter’; “Sales letters are roads paved with words which lead buyers to solutions, sellers to profit, and writers closer to their happily ever afters”.

You, dear friend, are both the seller AND the writer. Get your sales letter right and you’ll profit AND live happily ever after.

Secondly… an exclusive announcement.

At GKIC we’ve been working really hard to make our mark across another content channel; Podcasts.

Podcasts provide an excellent opportunity for busy business enthusiasts to tune in and listen to your strategies, whether it’s on the subway or in a cab, getting ready in the morning or relaxing last thing at night.

Introducing our very own podcast:“The Small Business Marketing Hour: Hosted by GKIC

gkic-podcast

 

We don’t want to give too much away… so why not check it out for yourself?

Available now on:

*iTunes

*Sticher

*TuneIn

*Google Play

*Soon to be available on I Heart Radio (May 21)

Tune in and give us a listen.

gkic.com/podcast

Don’t forget to subscribe…

 

Source: Dan Kennedy

Digital Marketing with Proven Results. Call (888) 924-5558 Now. The only SEO, Design & Marketing Company with Proprietary Referral Software and Tangible Results.

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